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Sofía Vergara + Skechers are a perfect match for Super Bowl Sunday

Sofía Vergara brings her signature humor to game day in the new Skechers Hands Free Slip‑ins ads, airing right before kickoff.

As millions of football fans, music lovers and shopping addicts (hello) gear up for Super Bowl LX, the stage is set for a historic game day. Sure, Sunday’s big game will have emotions running high with heated rivalries and even hotter wings but one person wants everyone to stay comfortable and cool.

Sofía Vergara stars in the new Skechers Hands Free Slip-Ins Super Bowl commercial that is set to officially air just moments before the game’s start on Sunday, February 8 at 6:30pm ET. This marks the brand’s 13th Super Bowl appearance and with Vergara as their “quarterback,” it is already one of the night’s cheekiest pre-game moments.

Raised on fútbol and now taking on American football’s biggest stage, the Colombian icon brings a hilarious, comfort‑first perspective to one of TV’s most‑watched events. In the ad spot, Vergara abandons her “rompe” and “useless” old shoes in favor of Skechers’ effortless Hands Free Slip‑Ins—a wink to every viewer who’s ever battled with a stubborn heel tab while rushing to the couch before kickoff.

Shop Sofia x Skechers shoes

Skechers Hands Free Slip‑Ins

Designed for easy, bend‑free entry, these styles feature the brand’s exclusive Heel Pillow technology. It comfortably cradles your foot while keeping it locked in place. No hands, no pulling, no awkward ankle gymnastics. Perfect for:

  • Quick exits during commercial breaks (but not during the Skechers commercial, of course)
  • Sprinting to grab more snacks during the game
  • Getting comfy before kickoff

Skechers Glide‑Step

These shoes feature a distinctive, geometric midsole engineered for natural momentum, providing:

  • Plush cushioning
  • Pillow‑soft landings
  • A powerful, energized takeoff with every step

Shop Skechers shoes

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