Five fire engines and around 30 firefighters have been called to a fire at IKEA on Drury Way in Wembley.
London Fire Brigade said: “Solar panels situated on the roof of a large commercial store are alight.”
The Brigade received the first of 11 calls at 10:35am, with control officers mobilising crews from Park Royal, Wembley, Willesden and North Kensington fire stations to the scene.
A 32-metre turntable ladder is also in attendance. The Brigade said the cause of the fire is unknown at this time.
Videos and photos of smoke rising from the store have been shared widely on social media, with local residents expressing concern and praise for the quick response by fire crews.
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