The image comes amid a string of US strikes on alleged Venezuelan drug boats since early September. The Trump administration says it is acting in self-defence by attacking boats carrying illicit drugs to the US.
Hegseth captioned the post: “For your Christmas wish list…”
Franklin, the 6-year-old cartoon turtle, is known for navigating everyday challenges, from learning to ride a bike to having his first sleepover.
He originated as the titular character in the Canadian children’s book “Franklin the Turtle” and has grown to star in a number of television shows, films, video games and live productions.
“Franklin the Turtle is a beloved Canadian icon who has inspired generations of children and stands for kindness, empathy, and inclusivity,” publisher Kids Can Press said in its statement, adding that such a violent depiction “directly contradicts these values”.
Chief Pentagon spokesperson Sean Parnell said in a statement on Monday night that “We doubt Franklin the Turtle wants to be inclusive of drug cartels… or laud the kindness and empathy of narco-terrorists”.
The artists credited with creating Franklin and authoring his books did not respond to requests from the BBC for comment.
In September, Pokémon said it did not give permission for the use of its theme song and other footage to be used in an ICE deportation raid video posted by the US government.
British singer Jess Glynne also criticised White House officials in July after they used a viral Jet2holiday advert featuring her song in a video promoting deportations.
