Business US

We can’t spell Uber without ‘U’!

Written byUber

In 2025, Uber helped you get you where you needed to be and get what you needed most. Now, for the first time, we’re turning all of those rides, ratings, cravings and savings into something bigger, just for you. Introducing YOUBER 2025, a personalized recap of your year in rides and eats, all accessible within the app. Think of it as a love letter to our users and the millions of moments that mattered this year.

After years of hearing you ask for this, it’s finally here! 

YOUnique Insights

From early-morning commutes to late-night deliveries, we’re honored to have helped shape the rhythm of your 2025. YOUBER brings those moments together to tell your YOUnique story. Because yes, being in the top 10% of Taco Bell orderers, or always choosing Uber Comfort really does say something about you.

Your Uber Personality, Revealed

Your Uber rating has always been a point of pride, but now, we’re helping you look back at more of your very own iconic stats. The rides you took, dishes you had delivered, and savings you scored with Uber One all contribute to your YOUBER personality. 

Based on your YOUnique habits, we’ll reveal 1 of 14 personality profiles: from the “Planning Prodigy” who swears by Uber Reserve, to the “Delivery Darling” giving in to their cravings, to the “Rise & Shiner” who’s up before the sun. 

How to Access YOUBER 2025

Starting Monday, December 15, you’ll be able to access your YOUBER experience with just a few taps – you can find YOUBER on your homescreen or, on your account page. Enter your personalized experience from there!

Designed to Share

Some things are too good to keep out of the group chat. Celebrate and share your very own YOUBER insights and personality directly from the in-app experience. Tag us @Uber and @UberEats!

We loved showing up for all of you in 2025, and can’t wait to see what next year has in store. Because at the end of the day, we can’t spell “Uber” without ‘u’!

 

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