Business US

‘SNL’ Spoofed Uber Eats Wrapped. Then Uber Actually Did It for Real.

Your Uber spending is coming back to haunt you — for real.

Just days after “Saturday Night Live” aired a satirical skit about an “Uber Eats wrapped” and the horrors of discovering how much you spent on it this year, Uber made the embarrassment real with a Spotify-style year-end recap.

On Monday, the company launched a new year-in-review feature called “YOUBER,” which compiles users’ activity across both Uber and Uber Eats.

It’s unclear if “SNL” knew about Uber’s plans before its spoof. It’s also unclear how long Uber had the recap in the works, or if it was influenced by the skit. Uber and NBCUniversal did not immediately respond to a request for comment.

The feature echoes the sketch that aired on Saturday night, which lays bare how quickly people who willingly participate in data tracking recoil when that data reflects something they don’t want to know.

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The skit started with an innocuous character who was delighted to find that she was one of Sabrina Carpenter’s top global listeners in 2025. Then the skit took an ominous turn when an advertisement claimed to reveal who the characters “really are” this year, featuring an “Uber Eats wrapped.”

One character learned he had eaten more chicken nuggets than 99% of users worldwide. Another was assigned an “Uber Eats age” — a riff on Spotify’s “listening age” — only to be told his was “Dead.” The humiliation peaked when a character realized he had spent $24,000 on Uber Eats in a year, prompting him to scream into a pillow in response.

To access the actual feature, which is only available in the US at the moment, look for the “YOUBER” banner in your app, and it will show riders where they went, how often they opted for Uber Comfort, and which restaurants they returned to again and again.

The feature also assigns users one of 14 “Uber Personality Profiles,” including “Do-Gooder” for Uber Electric loyalists, “Rise & Shiner” for early-morning riders, and “Delivery Darling” for customers who “live for deliveries of all kinds.”

And if you don’t want to endure your guilt alone, you can always share it. Uber offers a “Share this Story” button directly within the app.

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