The National Basketball League (NBL) has strengthened its executive leadership team with the promotion of Alex Hamilton to Chief Product Officer for the NBL Group.
The move signals a consolidation of the league’s most critical commercial pillars, as Hamilton takes charge of an expanded portfolio encompassing product development, fan growth, marketing, technology, government relations, and events.
Reflecting on her appointment, Hamilton expressed her focus on the league’s trajectory and collaborative culture.
“Excited to share that I’ve taken on the role of Chief Product Officer for the NBL Group, driving an expanded portfolio across product, fan growth, marketing, technology, government and events.”
“Looking forward to this next step and continuing to work with a fabulous team, our clubs, partners and stakeholders to help shape the next phase of growth,” Hamilton said.
This “all-in-one” portfolio approach is designed to streamline how the league engages with its rapidly expanding domestic and international fan base.
In her new position, Hamilton will be responsible for overseeing the league’s technological infrastructure and marketing strategies, ensuring that the NBL’s commercial products remain competitive in a crowded sports and entertainment market.
The inclusion of government relations and events in her remit further highlights the league’s focus on securing infrastructure support and expanding its footprint through marquee domestic and international fixtures.
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