Vevo, the world’s leading music video network, has unveiled its annual end-of-year charts for 2025, which provide a window into major pop culture trends and fan-driven moments of the past year.
“Vevo’s annual insights serve as a pop culture pulse check, showing what music videos drove the most buzz and what was most culturally relevant this year. As a network that’s purely dedicated to the music video, we’ve been stewards of this art form and analyzing the trends in this space for over 15 years,” said JP Evangelista, Senior Vice President, Content, Programming & Marketing, Vevo. “This was a historical year for Vevo, especially having a K-pop music video as our top premiere of the year. Music video viewership in 2025 reflected diverse consumer palettes, with fans increasingly watching artists from all corners of the world, spanning a variety of genres, sub-genres, and local scenes.”
Growing Globalization
Music videos remain a key pillar of entertainment and continue to hold emotional power and cultural cachet, per a recent Vevo report, “Fandom = Cultural Currency.” Eighty-three percent of the respondents said music videos play an important role in pop culture, and 76% stated that music videos are diverse and representative.
JENNIE – “Like JENNIE” (Official Music Video)
JENNIE led the charge for the K-pop genre, which entered the Vevo charts for the first time, having successfully closed out her solo year. “Like JENNIE” was the most-watched premiere* (33.4 million global views* within the first 14 days of its release) and the third most-watched music video overall on Vevo globally. JENNIE’s “ExtraL” with Doechii, “Love Hangover” with Dominic Fike, and “ZEN” were also some of the most-watched premieres on Vevo globally.
Hanumankind – Run It Up ( Prod. By Kalmi ) | (Official Music Video)
Other notable global premieres that made a splash on Vevo this year include: “Run it Up” by Hanumankind, the first Indian artist to make Vevo’s Top Premieres chart.
Kendrick Lamar & SZA – “luther” (Official Video)
“Luther” by Kendrick Lamar & SZA, who both had a banner year from the Super Bowl Halftime Show and GRAMMY wins to their world tour; “Khé?” by Rauw Alejandro and Romeo Santos, a powerful collaboration between Latin stars fusing multiple genres, including African kizomba and reggaetón.
Pop’s Prowess: Capturing Audiences Through Cinematic Storytelling
Following JENNIE, Lady Gaga, and Sabrina Carpenter had the biggest premieres on Vevo globally this year, with stunning releases of “Abracadabra,” “Tears,” “Manchild,” and “The Dead Dance.” Both artists successfully released cinematic creations that draw on popular culture, while also solidifying a signature visual style that fans can recognize.
Lady Gaga – “The Dead Dance” (Official Music Video)
Lady Gaga’s music videos feature haunting, avant-garde choreography and were strategically released. “The Dead Dance” was directed by Tim Burton, promoting the second season of “Wednesday,” while “Abracadabra” premiered during a commercial break during this year’s GRAMMYs broadcast.
Sabrina Carpenter – “Manchild” (Official Music Video)
Meanwhile, Sabrina Carpenter’s “Manchild” was the biggest premiere* on Vevo, bringing in over 7 million U.S. views* in the first 14 days of the video’s release.
Sabrina Carpenter – “Tears” (Official Video)
“Tears,” which playfully draws on nostalgic films, had fans coming back to the video after Sabrina Carpenter released a series of alternate endings.
Come-Ups and Comebacks
Aside from the global stars making the charts, artists like Doechii, Riley Green, and Mariah the Scientist made a splash in the U.S. in 2025, demonstrating the diversity of American music video consumption.
Mariah the Scientist – “Burning Blue” (Official Music Video)
R&B artist Mariah the Scientist had the second most-watched new release on Vevo in the U.S., with “Burning Blue” accruing almost 31 million U.S. views* over the year.
Riley Green – “Worst Way” (Official Video)
Country artist Riley Green had the fifth most-watched release on Vevo in the U.S., with “Worst Way” garnering over 23 million U.S. views* over the year.
Doechii – “DENIAL IS A RIVER” (Official Video)
Hip-Hop artist Doechii’s “DENIAL IS A RIVER” and “Anxiety” were the seventh and tenth most-watched music video premieres on Vevo in the U.S. this past year, each respectively gaining more than 3 million U.S. views* in the first 14 days of release.
On top of this year’s come-ups, 2025 saw the comebacks of beloved artists, including:
Clipse – “So Be It” (Official Music Video)
Legendary hip-hop duo Clipse, with their music video for “So Be It” being a major premiere in the U.S.
ROSALÍA – “Berghain” (Official Video) feat. Björk & Yves Tumor
Spanish artist ROSALÍA surprised fans with her foray into choral and orchestral music with her “Berghain” single.
Chappell Roan – “The Subway” (Official Music Video)
DSCVR Artists to Watch 2024 alum Chappell Roan with her homage to New York City in “The Subway.”
Stream On: Last Year’s Favorites Remain Evergreen Hits
In addition to the massive premieres of the year, Vevo’s charts revealed a major trend of fans rewatching their favorite music videos of last year, solidifying 2024’s big premieres as streaming staples.
Lady Gaga and Bruno Mars’ “Die With a Smile” (Official Music Video)
In fact, Lady Gaga and Bruno Mars’ “Die With a Smile” drew in 932 million global views* on Vevo in 2025 alone, making it the No.1 most-watched music video on the network in 2025.
Billie Eilish’s “BIRDS OF A FEATHER” (Official Music Video)
Other 2024 releases that were still heavily watched on Vevo this year include: Billie Eilish’s “BIRDS OF A FEATHER” and FloyyMenor and Cris MJ’s “Gata Only.”
Shaboozey’s “A Bar Song (Tipsy)” [Official Visualizer]
In the US specifically, Shaboozey’s “A Bar Song (Tipsy)” and Kendrick Lamar’s “Not Like Us” also continue to gain millions of views*.
*Source: Vevo Internal Analytics, Ad-supported views, Global & US. “2025” refers to the date range 12/1/24 through 11/30/25. “Premieres” refer to music videos released from 12/1/24 through 11/30/25, sorted by viewership within the first 14 days of release.
Stream Sabrina Carpenter’s “Manchild” Single
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