It’s the end of 2025, and we’re ready to put the last year in the past—but not before we take a quick gander at what GQ readers (that’s you!) actually bought over the last 12 months. From our definitive shopping guides to our eagle-eyed sales coverage to our industry-shifting trend reporting, we recommended a whole bunch of products this year—and you guys liked some of them so much you secured ‘em for yourselves. These are the 13 products GQ readers couldn’t stop buying in 2025.
What GQ Readers Bought in 2025
The Better Beard Trimmer
Philips Norelco Multigroom 5000 Series
Read MoreThe Ralph Lauren Everything
Polo Ralph Lauren Striped Oxford Shirt
Read MoreThe Classic Timex Ticker
Timex Marlin 34mm Hand Wind 1960s Reissue
Read MoreThe Black Loafer
Meermin Penny Loafer
Read moreThe Signature Scent
Maison Francis Kurkdjian Grand Soir Eau de Parfum
Read more
The Better Beard Trimmer
This is Gentlemen’s Quarterly, after all, so it’s no surprise plenty of our readers are sporting some facial hair. And 2025 was a great year for beards—so good that even the Yankees finally allowed them for the first time since 1975. We’ve been testing beard trimmers for years, and this year’s lineup might be the strongest yet. Whether it was time for an upgrade or a replacement, these were the beard trimmers GQ readers bought and loved.
Philips Norelco
Multigroom Series 9000
Braun
Series 9 All-in-One Multi Grooming Kit
Wahl
Pro Series High Visibility Skeleton Style Trimmer
Philips Norelco
Multigroom 5000 Series
The Top-Shelf Undies
Every day is a good opportunity to restock the underwear drawer, and for most guys, boxer briefs remain the go-to. Let the boxers-versus-briefs-versus-boxer-briefs debate rage on.
Calvin Klein
Cotton Stretch Boxer Brief
Mack Weldon
AirknitX Boxer Brief
The New Signature Scent
We like to smell good in the GQ offices, and it turns out a lot of you do, too. We’ve rounded up the best colognes plenty of times, but this year one note reigned supreme with readers: amber.
Maison Francis Kurkdjian
Grand Soir Eau de Parfum
Chanel
Bleu de Chanel Eau de Toilette
Le Labo
Thé Matcha 26 Eau de Parfum
Perfumehead
Cosmic Cowboy Extrait de Parfum
The Killer Dress Shirt
Everyone’s getting roped into the whole return-to-office shenanigans [raises hand], and that means some guys are having to stock up on some dress shirts. Blues and whites have been flying off the virtual shelves, but fellas, don’t be afraid of a stripe every now and then.
J.Crew
Slim Portuguese Cotton Oxford Dress Shirt
Uniqlo
Super Non-Iron Slim-Fit Shirt
Todd Snyder
Slim Twill Long Collar Dress Shirt
Calvin Klein
Dress Shirt Slim Fit Non Iron Stretch Solid
The Black Loafer
We love sneakers as much as the next person, but 2025 was once again the year of the loafer. From pennies to tassels, readers were upgrading their footwear in a big way—and we even crowned a new favorite along the way.
G.H.Bass
Weejuns Larson Leather Penny Loafer
Beckett Simonon
Beaumont Loafers
The Classic Timex Ticker
Every time Timex does a collaboration with Noah, the internet loses its damn mind. Chances are that you didn’t score one of those timepieces, but it’s a reminder that Timex makes some pretty slick watches. Affordable and eternally stylish, Timex will remain one of our favorite watch brands and if the Noah collab wasn’t doing it for you, maybe the one they did with Snoopy will.
Timex
x Huckberry 1979 Black Max
Timex
Marlin 34mm Hand Wind 1960s Reissue
The Barbour Collaboration
Barbour had a big year in 2025, collaborating with practically every brand under the sun. Hyperbolic for sure, but it really did feel like every brand had their own Barbour jacket offering, and you were definitely not mad about it.
Barbour
x Baracuta Tyne Waxed Car Coat
Barbour
x Kaptain Sunshine Cruiser Casual Jacket
Barbour
x J.Crew Barn Jacket
Barbour
x Todd Snyder Transport Jacket
The Ralph Lauren Everything
It was a big year for preppy style—and when prep wins, Ralph Lauren wins. The polo pony was everywhere in 2025, with readers snapping up everything from classic Oxfords to winter-ready sweaters.
Polo Ralph Lauren
Bi-Swing Jacket
Polo Ralph Lauren
Logo-Embroidered Cotton-Twill Baseball Cap
Polo Ralph Lauren
Gorham Logo-Embroidered Quilted Padded Shell Down Jacket
Polo Ralph Lauren
Striped Oxford Shirt
The Preppy Boat Shoe
Prep’s comeback wouldn’t have been complete without a smattering of boat shoes. From classic menswear brands like J.Crew to tried-and-true staples like Timberland and Sperry, there was a boat shoe for every occasion this year.
Bally
Pathy Leather Boat Shoes
Timberland
Authentic 3-Eye Lug Handsewn Boat Shoe
Sperry
x J.Crew Authentic Original Boat Shoes
The Wear-Everywhere Necktie
And just when you were about to count them out, neckties came back in a big way this year. Whether you got them for a new work look, a wedding, or a slacker-chic fit, you bought them in spades.
J Mueser
Paisley-Print Silk-Twill Tie
Drake’s
Navy and Brown Stripe Mogador Silk Tipped Tie
J.Press
Grasshoppers Club Tie
Brooks Brothers
Silk Frame Circle Tie
The Hot-New Running Sneaker
It seems that every year people are trying to get back into running, and 2025 was no exception. It was a good year for running shoe releases, with the usual suspects putting their best foot forward.
Nike
Pegasus Premium Running Shoes
Hoka
Clifton 10 Running Shoes
The Flip-Flop
Love ’em or hate ’em, a lot of flip-flops went into a lot of carts in 2025. “For years, flip-flops were banished from polite society, relegated to the beach, the boardwalk, and not many venues in between,” Gerald Ortiz writes. “But their return should only come as an especially nasty shock if you haven’t been paying attention.”
Hari Mari
Fields Leather Sandals
Archies
Arch Support Flip Flops
Massimo Dutti
Leather Sandals
The High-Quality Hair Care
Chances are you were down to your last drop of shampoo and needed a refill. Fair enough. Many of these picks were standouts in our 2025 Grooming Awards, and they’re all genuinely great shampoos worth adding to your shower rotation.
Sachajuan
Moisturizing Shampoo
Nexxus
Therappe Moisturizing Shampoo
Ouai
Shampoo for Fine Hair
