It started with a tease — and the internet immediately started dancing. Friday, Bad Bunny casually dropped what was anything but casual: The first official teaser for his Super Bowl LX Halftime Show, set for Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California.
The video posted on Bad Bunny’s Instagram shows the Puerto Rican superstar dancing with people of all ages while his song “BAILE INoLVIDABLE” plays in the background, topped off with a simple Spanish caption: “el mundo bailará.” Translation? Warm up your hips. “The world will dance.”
The teaser, which was also released on Apple Music, makes it clear that this year’s Super Bowl halftime show will be “Un Baile Inolvidable” — an unforgettable dance. Filmed completely in Puerto Rico, the teaser pulses with meaning and movement. Set beneath the island’s iconic flamboyant tree, Bad Bunny moves with ease, dancing alongside people of all ages and backgrounds. It feels like a global invitation. In just seconds, the clip blends culture, connection and rhythm, feeling less like a preview and more like the party has already begun.
Up close and unmistakable, Bad Bunny faces the camera in tinted aviator sunglasses, a light brown coat over a beige layer, as the clip moves to the rhythm of “BAILE INoLVIDABLE,” a standout track from his 2025 album DeBÍ TiRAR MáS FOToS. Keeping things minimal, the caption on the Apple Music Instagram account cut straight to the point: “¿Listos?” — “Ready?”
Among the reactions to Benito’s post was one that carried generational weight. Tito Puente Jr. — son of Puerto Rican Grammy Award recipient Tito Puente, known as the ‘King of Timbal’ — shared a message that connected past, present, and future: “It’s our time as my father would have been proud that our music reached this platform. The World will Mambo together, gracias @badbunnypr y @nfl”
The Today Show also jumped in with a Spanglish burst of joy, replying: “QUÉ EMOCIÓNNNNN! estamos ready.” Others reflected on the deeper cultural meaning behind the spectacle:
“Thank you NFL for not giving into the pressure. This is beautiful and this is our America. Full of culture from all walks of life and that is what makes America great, period,” a fan wrote.
Shortly after being announced as the marquee for this year’s Super Bowl halftime show, the league faced criticism from some conservative figures for the decision. President Donald Trump told Newsmax’s Greg Kelly that the choice was “absolutely ridiculous.”
“I don’t know who he is. I don’t know why they’re doing it — it’s, like, crazy,” Trump said in the interview in early October. “They blame it on some promoter they hired to pick up entertainment. I think it’s absolutely ridiculous.”
Despite the criticism, the NFL defended its choice, with commissioner Roger Goodell telling reporters on Oct. 22 that the NFL has “no regrets” about its decision and has no plans to make changes.
“There’s a lot of people right now who don’t like Bad Bunny being in the Super Bowl halftime show,” the league’s chief marketing officer Tim Ellis said a day after Goodell’s comments. “Well, not everyone has to like everything we do. Bad Bunny is f—ing awesome.”
Earlier this year, before being named to work at this year’s halftime show, Bad Bunny said he didn’t include the continental United States in his latest tour out of fear that ICE would raid his concert venues. He has been critical of the Trump administration’s immigration policies.
Always moving to his own rhythm, Bad Bunny, whose given name is Benito Antonio Martínez Ocasio, reshaped Caribbean sound and Puerto Rican identity for a global audience. From uploading tracks to SoundCloud after shifts as a student and grocery bagger, his unmistakable baritone crossed borders and turned local language into worldwide music.
By 2025, Bad Bunny had topped Spotify as the world’s most-streamed artist for the fourth time, racking up more than 19.8 billion plays. His album DeBÍ TiRAR MáS FOToS also claimed the title of the year’s most-streamed release, surpassing artists like Taylor Swift and sealing his status as a global cultural force. When the teaser echoes the line “Tú me enseñaste a bailar” — “You taught me how to dance” — it feels less like a lyric and more like a reminder of how the world learned his steps along the way.
Bad Bunny had already set the tone months earlier during his Saturday Night Live monologue in October 2025. “I’m excited to be doing the Super Bowl, and I know that people all around the world who love my music are also happy,” he said, before smoothly switching to Spanish: “Especialmente todos los latinos y las latinas en el mundo entero y aquí en los Estados Unidos. Todas las personas que han trabajado para abrir puertas. Más que un logro mío, es un logro de todos.” Translated to English: “Especially all Latinos and Latinas around the world and here in the United States. All the people who have worked to open doors. More than my achievement, it is everyone’s achievement.”
