Jason Day’s cryptic social media post last week – “I’ve quit” – in giant white and highlighter green letters left people guessing.
“It was one of the most engaged posts I’ve ever done,” Day tells Golfweek. “It freaked people out. People thought I was actually retiring.”
One social media follower wondered if Day was giving up having kids, which drew chuckles from the father of five. In the comments, Day wrote, “Official comments coming soon.”
Well, it turns out it’s part of a catchy campaign for one of his sponsors, TruGreen, the leading lawn care company in America. As part of National Quitting Day – who knew there was such a thing? – Day is quitting tending to his yard this year.
“We’re changing lives here, mate,” he said in the TV commercial that accompanies the campaign.
Day, who lives in Ohio, also owns a 300-acre farm but said he’ll still handle that when he can.
“It’s therapeutic for me,” he said. “But to handle my yard at home, I’m going to leave it to the pros. I’m not going to touch that.”
Amid the demands of the new year, Day and TruGreen are encouraging homeowners to give up worrying about their lawn care routines and instead, rely on TruGreen to keep their lawns looking Tour-worthy. Now through Jan. 26, fans ready to join Day in calling it quits on DIY lawn care routines that aren’t up to par, can get their first TruGreen service for only $9.95 and let the pros that the pros trust deliver the lush, golf course quality lawn of their dreams.
“We know people start the year with great intentions, and it doesn’t take long for everyday life to get busy,” said Alyssa Puketza, chief marketing officer at TruGreen. “Quitter’s Day is a natural moment to reassess what’s actually working. With Jason Day’s help, we’re reminding people that it’s okay to hand off one big responsibility and trust the pros at TruGreen to take care of their lawn with consistent, high-quality results all season long.”
Day, 38 and a 13-time PGA Tour winner, is set to embark on his 18th season on Tour this week at The American Express in Palm Springs, California, and has high hopes to pick up some hardware this season after a winless 2025 campaign.
“I’d love to get back into the winner’s circle. That’s the biggest thing for me,” he said. “I’d like to get back inside the top 10. I know I can do that relatively easily if I perform the way I want to,” he said.
Day, the 2015 PGA Championship winner, may be quitting cutting his own grass but he refuses to quit trying to win the Masters.
“I always focus on Augusta,” he said. “The Green Jacket is the one I always have wanted to win.”
So, false alarm, Day isn’t retiring just yet. The popular Aussie will still be rocking his outlandish Malbon outfits and chasing birdies on the green grass inside the ropes. He’s only quitting tending to his yard.
“If I was ever going to quit,” he said, “it wouldn’t be like that.”
