“TikTok is where their communities are, where they’ve built audiences, where the conversations they care about are happening,” Literat said.
Rather than a mass exodus, Literat expects that TikTok’s fate could be “gradual erosion” or “death by a thousand cuts,” as users “likely develop workarounds, shift to other platforms for political content while keeping TikTok for entertainment, or create coded languages and aesthetic strategies to evade detection.”
CNN reported that one TikTok user already found that she could finally post an anti-ICE video after claiming to be a “fashion influencer” and speaking in code throughout the video, which criticized ICE for detaining a 5-year-old named Liam Conejo Ramos.
“Fashion influencing is in my blood,” she said in the video, which featured “a photo of Liam behind her,” CNN reported. “And even a company with bad customer service won’t keep me from doing my fashion review.”
Short-term, Literat thinks that longtime TikTok users experiencing inconsistent moderation will continue testing boundaries, documenting issues, and critiquing the app. That discussion will perhaps chill more speech on the platform, possibly even affecting the overall content mix appearing in feeds.
Long-term, however, TikTok’s changes under US owners “could fundamentally reshape TikTok’s role in political discourse.”
“I wouldn’t be surprised, unfortunately, if it suffers the fate of Twitter/X,” Literat said.
Literat told Ars that her TikTok research was initially sparked by a desire to monitor the “kind of authentic political expression the platform once enabled.” She worries that because user trust is now “damaged,” TikTok will never be the same.
“The tragedy is that TikTok genuinely was a space where young people—especially those from marginalized communities—could shape political conversations in ways that felt authentic and powerful,” Literat said. “I’m sad to say, I think that’s been irretrievably broken.”
