Sony‘s four-movie Beatles biopic project is starting to come together.
In a unique marketing strategy, the studio printed four different postcards — each showing one of the core stars in character — that were dispersed throughout the Liverpool Institute of Performing Arts for students to find. Director Sam Mendes‘ The Beatles – A Four-Film Cinematic Event hits theaters in April 2028 and star Harris Dickinson as John Lennon, Paul Mescal as Paul McCartney, Joseph Quinn as George Harrison, and Barry Keoghan as Ringo Starr.
“We’ve been given exclusive postcards promoting the new Beatles movies!” LIPA’s official Instagram account posted Thursday, with the studio paying homage to the iconic music group’s hometown in England. “We’ve hidden them around LIPA, and we want students to find them.”
Production has begun on the films that will also star Saoirse Ronan as Linda McCartney, James Norton as Brian Epstein, Anna Sawai as Yoko Ono, Aimee Lou Wood as Pattie Boyd, Harry Lloyd as George Martin, and Mia McKenna-Bruce as Maureen Starkey.
The movies officially announced the four leads at last year’s CinemaCon, where Mendes took the stage with the stars. “We’re not just making one film about the Beatles — we’re making four,” the filmmaker told the crowd. “Perhaps this is a chance to understand them a little more deeply.”
Producing the films for Neal Street Productions are Mendes, Pippa Harris and Julie Pastor. The Beatles are the biggest-selling music act of all time, per the RIAA.
“You have to match the boldness of the idea with a bold release strategy,” Sony film boss Tom Rothman told The Hollywood Reporter about the project that earned the Oscar-winning director a coveted signoff from the group’s selective label Apple Corps. “There hasn’t been an enterprise like this before, and you can’t think about it in traditional releasing terms.”
