‘Where Your Favourite Games Put on a Show’ – ITV Launches New Ad Campaign For Gaming Expansion with ITV Win Bingo and ITV Win Spins
ITV has unveiled a brand new ad campaign to mark the expansion of its popular ITV Win platform with the launch of ITV Win Bingo and ITV Win Spins.
The newly relaunched ITV Win site at itv.com/win is now home to market-leading Bingo and Spins offerings, with ITV drawing on its unique ability to entertain alongside competitions and gaming. This includes a range of themed bingo rooms such as the ITV Bingo Room where players can enjoy a live ITV1 stream while taking part in the game, plus branded content slot games to be introduced shortly.
The platform is designed for a shared experience, with the bingo rooms featuring a chat feature to enable players to communicate and share the experience of playing ITV Bingo together.
The new ITV Win Bingo & Spins ad campaign features the iconic voiceover of Peter Dickson and will be broadcast across ITV channels and ITVX to highlight the new offering to ITV viewers and fans with the slogan ‘Where Your Favourite Games Put on a Show’. A safer gambling campaign is also running alongside the main campaign, reinforcing the importance of taking breaks and responsible gaming.
ITV has partnered with Richmond Atlantic to launch Bingo and Spins as part of the ITV Win portfolio. Richmond Atlantic and ITV are committed to captivating players in a safe and responsible environment.
The brand-new ITV Win app is now available for download on both iOS and Android.
ITV Win’s original offering of prize draws and competitions has been rebranded as ITV Win Prizes, continuing to offer the opportunity to win cash, cars, holidays, gadgets and money-can’t-buy ITV prizes from the biggest shows on TV on both the site and the app.
Peter Mossman, Director of Interactive, ITV said: “By expanding the ITV Win portfolio to include Bingo and Spins alongside ITV Win Prizes, we are building on ITV’s rich heritage of creating winners across our platforms.
“With thousands of winners every week through our games and prize draws, we are bringing a bit of ITV star quality to the gaming industry. Crucially, with Richmond Atlantic we are creating the kind of regulated environment that ITV has always been known for, ensuring an uniquely entertaining yet responsible experience.”
ITV Bingo is online at itvwin.com/bingo and ITV Spins is available at itvwin.com/spins
