In the aftermath of every Super Bowl, we talk about the game and the halftime show, but we’re also eager to discuss the commercials. Even if some people just love to hate them — because nothing compares to the commercials from “back in my day” — we’ll relive all the hits and misses.
While we went through a rough stretch of Super Bowl commercials in the late 2010s, the past few years have seen a rebound. There have been some truly memorable and funny ones, and 2026 includes a few new spots worth talking about at the water cooler even before the big game.
Jump into the comments below to talk about your favorite, most-hated, or where I’m way wrong.
A couple of quick notes:
- I skip most of the (non-funny) car commercials, banking, and such.
- The same goes for movie trailers, since they’re a world of their own.
- This column will be updated throughout Sunday night, as more commercials are aired.
And now, the … Best 2026 Super Bowl commercials … and worst
Best Super Bowl Commercials 2026
1. Novartis: Relax Your Tight End
Not the first, and surprisingly, not the last butt-related commercial this year. Love the word play. It’s not just humorous, it’s genuinely helpful. The men are going to be truly happy to see this commercial … regardless of the NFL tight ends.
2. Raisin Bran: Will Shat
Everyone — with a sense of humor — laughs at poop and fart jokes, even William Shatner… sorry, Will Shat. The puns drop in (intended) aplenty and make this an easy number two (intended again).
3. Hellmann’s: Sweet Sandwich Time
Maybe it’s because the wife and I are rewatching Brooklyn Nine-Nine, or maybe it’s just the song and fun of this one, but I’ll remember the Hellmann’s commercial for quite a few sweet sandwich times.
4. Instacart: For Papa! Instacart
It’s not just the throwback picture quality of this that makes it great. It’s Ben Stiller absolutely killing it … and nearly himself. For Papa!
5. Bud Light: Keg
Always amusing to see people falling downhill while racing each other, but the real-life cheese-roll race has real stakes.
6. Xfinity: Jurassic Park … Works
It’s 2026, and while this is a fun callback with some chuckles, it’s crazy that CGI de-aging is still so uncanny valley.
7. Michelob UTLRA: The ULTRA Instructor
“Eye of the Tiger” with Kurt Russell chopping trees with a ski. Will be memorable at least.
8. Skittles: Deliver the Rainbow
Who is Elijah Wood? Apparently, a Skittles-producing woodland creature who is summoned by blowing his stolen rainbow horn.
9. Ramp: Multiply What’s Possible
Come Monday, everyone will say, “Did you see the Kevin Malone commercial?” followed by, “I still don’t know what it was for!”
10. Frank’s RedHot: Eat the GOAT
This commercial felt like an ADHD nightmare waiting and waiting, and still waiting, for the song to get going. It did make me chuckle, though.
JUST Missed the Top 10
Rippling: Tim Robinson
I enjoy some of his work, but I might be missing the joke here.
Hyundai Palisade: John Krasinski’s Epic Mission
Krasinski is likable and helps this commercial be pretty fun.
State Farm: Stop Livin’ on a Prayer
Maybe the Super Bowl version will be better, but this was grin-inducing, but also felt like it was trying too hard.
eos: Is It Pistachio
It’s funny because Mikey Day might commit murder?
Pepsi: The Choice
Eh, I thought the Andy Byron/Coldplay memes and jokes were done … since they’re well past their shelf life.
Uber Eats: Jogging
Uber Eats is going quantity over quality, but at least this one made me laugh a bit, unlike the others (below).
Uber Eats: Tiny Truths with Matthew and Bradley
Uber Eats: Diner Menu
Uber Eats: Interrogation
Spruce: If Dogs Could Choose
Mentioning because I have dogs, and “Who Let the Dogs Out?”
Inspirational/Feel Good/Warm and Fuzzy
He Gets Us
Dove: The Game is Ours
Ring: Search Party
Budweiser: American Icons
Liquid I.V.: EJAE Against All Odds
Rocket and Redfin: Lady Gaga Won’t You Be My Neighbor?
Wix Harmony: New Way to Create
Worst Super Bowl Commercials
RITZ: Island
That’s a lot of money spent on celebrities (and a Super Bowl ad) for zero laughs.
TurboTax: The Expert
The joke is supposed to be that TurboTax makes taxes not bad … but they were correct from the start … they’re worse than death.
e.l.f.: Melisa
Kept waiting for it to be funny. Still waiting.
Manscaped: Hair Ballad
Singing balls of hair. Gross.
OIKOS: The Big Hill
Is it supposed to be funny? Is it tongue-in-cheek suggesting OIKOS makes you stronger?
Hims and Hers: Rich People Live Longer
Sure, it’s great to get health supplements without an exorbitant cost, but I don’t think this landed.
SKECHERS: Kick Off
Meh.
Grubhub: The Feest
Kudos to Grubhub, but George Clooney didn’t add anything, and we all know “no fees” probably means it’s just built into the price markups.
Tree Hut: Uncontain Yourself
What in the what?
Starbucks: Coffee Run
Go Team USA, but no one needs to be told to go to Starbucks.
Teasers of Commercials to Come
Dunkin’: Cringe
NERDS
Squarespace
Base44: It’s App to You
Bosch: A Little Buzz
Oakley Meta: Say Ahhhhh
Liquid Death
Kinder: Mission Bueno
Pringles: Love at First Bite
