BYOB is not an option for Super Bowl 2026.
It cost fans an arm and a leg to get into the Big Game at Levi’s Stadium to see the New England Patriots battle the Seattle Seahawks, and if they want to keep their bellies full throughout the game, it’s going to cost them at least another appendage.
Concessions are routinely a costly Super Bowl venture, and this year is no different:
- $17.50 for domestic canned beer and $22.50 for a draught option.
- $19 for imported canned beer
- Cocktails will set folks back $19 for a single and $32 for a double; premium booze will kick those totals up to $23 and $36.
- Non-alcoholic options: Water ($8, Aquafina), souvenir 32-ounce soda ($12), Gatorade ($8.50), and Pepsi products (8.50)
- Hungry? Sausages are going for $15, with the Super-Hot Chinatown Dog special priced at $20. A charcuterie board is going for $16. An all-beef hot, nachos, and pretzel sticks are $10, candy is $8, and a souvenir popcorn is $15.
A Super Bowl LX beverage menu at Levi’s Stadium. IMAGN IMAGES via Reuters Connect
Levy’s Restaurants, which runs the catering at Levi’s Stadium, has crafted a Bay Area-inspired menu for the Big Game, including Dungeness Crab Potachos, the Impossible Rooftop Cheesesteak and the LX Hammer Burger, a $180, 3.5-pound braised bone-in beef shank with roasted mirepoix demi-glace and Point Reyes blue cheese fondue. The Gilroy Garlic Steak Frites will set eaters back a cool $35.
They’ve loaded up with expectations of selling 10,000 hot dogs, 8,000 margaritas and 5,000 custom fortune cookies, too.
The good news is that Levi’s Stadium is a cashless venue, so Super Bowl visitors won’t see the full extent of damage until the end of the month, anyway.
The price points represent a hike in the stadium’s usual cost; an Action Network analysis before the season ranked the 49ers’ home field in the middle of the pack in terms of game-day costs. On a regular season Sunday, four hot dogs cost $26.19 (ninth-lowest in the league), two beers cost $22.26 (19th), and two soft drinks cost $12.73 (16th).
When Super Bowl 50 took place in San Francisco in 2016, a domestic beer cost $13, premium beer $15, a souvenir soft drink $10 and bottled water $7. A hot dog went for $8 a pop while a slice of pizza was $10. Nachos set fans back $8.
Fans greeted with lots of cold beverage options as they arrive at Levi’s Stadium in Santa Clara, Calif. San Francisco Chronicle via Gett
Last year’s Super Bowl at the Caesars Superdome in New Orleans was no cheap outing, either.
Water came in at $7, with premium cocktails going for $24 — and the “Voodoo Magic” specialty cocktail a gobsmacking $59. Those who sampled the local fare forked over $30 for a surf & turf po’boy coming a Grilled alligator sausage po’boy costing $18.
