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Bath & Body Works is bringing every Disney fan’s dream to life with a new lineup of products inspired by its princesses.
The brand’s upcoming Disney Princess Collection, featuring new and returning fan-favorite fragrances, draws inspiration from “the captivating stories of six Disney Princess characters: Aurora, Belle, Mulan, Rapunzel, Snow White, and Tiana.”
“Blending Disney’s magical storytelling with Bath & Body Works’ signature craftsmanship, the collection invites fans to step into the enchanting worlds of their favorite Disney characters through fragrance in the uniquely transportive way only Bath & Body Works can deliver,” the company said in a news release.
Liz Shortreed, senior VP of consumer products at Disney, told USA TODAY in a statement that the “collaboration marks a special moment in our ongoing journey to weave the Disney Princess story into everyday lives by celebrating more beloved, fan-favorite characters in unique ways.”
Products in the collection range from body care options like fine fragrance mists and body lotion to three-wick candles and wallflowers.
In an exclusive conversation with USA TODAY, Kristie Lewis, SVP of Merchandising at Bath & Body Works, said the collaboration, which took over a year and multiple rounds of testing to perfect, marked an exciting moment for two “beloved” brands to come together.
According to Lewis, both brands wanted to honor “the individuality of these princesses in a way that people and fans could relate to them,” while “protecting the authenticity” of each character. The executive added that each princess was chosen after “deeply listening” to customers’ preferences.
Bath & Body Works Disney Princess Collection fragrances
Bath & Body Works Disney Princess collection includes six fragrances, with two returning due to popular demand.
Lewis noted each fragrance aims to “really envelop the character” by reflecting their stories.
According to Bath & Body Works, the fragrances in the Disney Princess Collection include:
- Aurora: Inspired by Aurora’s “graceful, playful and optimistic nature,” this fragrance features soft rose petals and sandalwood, finished with a touch of sparkling fairy dust.
- Mulan: Magnolia blossom and radiant apricot meet the freshness of fierce waters in this scent that “reflects Mulan’s spirit of courage, passion and determination.”
- Rapunzel: Glowing sundrop flowers and rich nectar wrapped in golden musk evoke Rapunzel’s vibrant, optimistic personality in this fragrance.
- Belle: Rose petals, sparkling buttercup and whipped vanilla for those seeking beauty and adventure.
- Snow White: Mystic red apple and ripened fruits set against a backdrop of enchanted woods create a fragrance as charming and whimsical as Snow White herself.
- Tiana: Delicate water lily and gilded amber accented by shimmering bayou woods deliver a harmonious blend of fruity and floral elements, evoking dreams come true in the heart of the bayou.
- Life’s a Fairytale: A blend of charming berries, whimsical floral notes and the warmth of kingdom woods captures the promise of happily ever after. According to Lewis, the scent “is actually built with a note from each princess” and represents “the empowerment of all these amazing female characters coming together.”
Bath & Body Works Disney Princess Collection products
The Bath & Body Works Disney Princess Collection includes 92 products, including body wash and cream, hand soap and sanitizer, fine fragrance mist, lip gloss, candles, wallflower diffusers and decorative accessories, with prices ranging from $1.95 to $125.
Some of the novelty products include:
- Life’s a Fairytale Keepsake Music Box
- Gold All Princess Backpack
- Castle 3-Wick Pedestal
- Aurora 3-Wick Pedestal
- Mulan Wallflowers Diffuser
- Rapunzel Coin Purse
Lewis teased that each product in the collection includes “little Easter eggs about each of the princesses.”
“We built these amazing concept mood boards to really characterize each one and what was important to her, and that helped the design and merchandising teams really come to life,” Lewis said. “It’s such a storytelling moment.”
For example, in Snow White-themed products, Lewis confirmed that there are “tiny little apples planted throughout the pattern.”
“They’re not overt, but they’re an Easter egg of nods to her story,” she added.
How to get Bath & Body Works’ Disney Princess Collection
While the Disney Princess Collection will be available in stores and online in the United States and Canada starting Friday, Feb. 13, Bath & Body Works rewards members get exclusive early access to select items from the collection, including the full Life’s a Fairytale assortment, through the app starting Feb.12 at 6 a.m. ET / 3 a.m. PT.
The company said the products will also be launched internationally starting in mid-March and are expected to “reach more than 40 markets by the end of the year.”
Saman Shafiq is a trending news reporter for USA TODAY. Reach her at [email protected] and follow her on X and Instagram @saman_shafiq7.
