What to expect in digital advertising and commerce in 2026

Accelerating growth with Gemini 3
During this time of transformation, businesses need tools that can keep up. Last year, we delivered a decade’s worth of innovation in 12 months, culminating in the arrival of our most intelligent model to date, Gemini 3. Gemini underpins our ad tools — and as the models improve, our products improve, without customers needing to change anything.
In 2026, our Gemini-powered ad tools will drive even more growth through creativity, performance and ultimately real business impact.
It starts with creativity: taking imagination and turning it into action with tools like Nano Banana, and now Veo 3, in Google Ads Asset Studio. This is helping advertisers produce studio-quality work in minutes, effectively making AI a real-time creative partner for businesses. Adoption is accelerating, proving that generative media is now a scalable reality: In 2025, we saw a 3x increase in Gemini-generated assets created by advertisers, and in Q4 alone, Gemini was used to generate nearly 70 million creative assets in AI Max and Performance Max.



