This article is written by Alexander Chukovski, an industry expert in recruitment and founder of Crypto Careers and Web3Jobs. You can find more of his content at AlexanderChukovski.com.
Today, Indeed announced the launch of the Indeed App in ChatGPT, bringing Indeed’s job marketplace directly into the ChatGPT experience. Before the “this changes everything” crowd warms up, telling us how this will kill job boards, let’s look at what this actually is and what it means for job boards.
From the post title, you can already guess the direction, but keep reading.
What Indeed actually announced
The Indeed App in ChatGPT lets users search for jobs directly inside ChatGPT. You can launch it from the ChatGPT Apps menu or by mentioning @Indeed in a prompt. After connecting your Indeed profile, you get personalized job results based on your qualifications and preferences.
Important! This is not ChatGPT automatically starting Indeed when someone searches for jobs — you have to tag the Indeed app actively. Keep this information in your mind — it will become important later.
From the screenshots, there are three main use cases:
- Asking which jobs you’re qualified for based on your Indeed profile
- Browsing available jobs at specific companies
- Checking employer reviews and workplace data from Indeed’s employer profiles (such as worker well-being scores and pay satisfaction) –
This is all pretty standard job board functionality, delivered through a chat interface.
Here is the critical part that Indeed is very explicit about: their website and mobile app remain the primary places to apply for jobs. Just look at how brutally hard this language is:
While we’re offering more ways for people to discover job opportunities, Indeed’s website and mobile app remain the primary places to apply to jobs and connect with employers, helping to maintain a trusted, familiar path from discovery through application.
If I were OpenAI, I would probably get a bit angry with this.
ChatGPT is a discovery channel, not a replacement for Indeed.com. The actual hiring flow — applying, scheduling interviews, and engaging with hiring managers — still happens on Indeed’s platform.
It’s a ChatGPT app, not a special integration
This is where it gets interesting. Despite the PR language, this is a ChatGPT app. The same type of app that any company can build on OpenAI’s platform.
How do I know? Because Indeed is not the only one doing this. Ben Russell, co-founder of U.K.-based SonicJobs, posted on LinkedIn about launching custom ChatGPT integrations that let companies surface 100% of their jobs inside ChatGPT. His demo shows Coca-Cola Careers as a ChatGPT app, with a dedicated job-search UX that closely resembles that of Indeed:
ChatGPT appears to have a default UX template for job-related apps. The card layout and the job search results format look standardized. So while Indeed’s announcement reads like a unique partnership, the underlying technology is available to anyone who wants to build a ChatGPT App for jobs.
Yes, we don’t know whether you need approval to get there or what it takes, but soon enough, everyone will be able to do it.
This does not diminish what Indeed built. They have 350 million unique visitors, over 32 million jobs, and years of matching data. The app itself is just a new front door to that data.
But the technology enabling it is not exclusive.
The broader Indeed / OpenAI relationship
Here is where it gets interesting.
This is not the first Indeed-OpenAI collaboration. The two companies have been working together since 2023, and the relationship goes deeper than a ChatGPT App.
OpenAI published a case study on how Indeed uses GPT models to power their “Invite to Apply” feature — fine-tuned models that generate personalized explanations for why a candidate matches a specific job. The results were solid: 13% uplift in downstream hiring success and 60% fewer tokens after fine-tuning a smaller model.
Indeed is a top user of OpenAI, hitting 1 trillion tokens on OpenAI.
In September 2025, Indeed joined OpenAI at the White House to announce their collaboration on the Jobs Platform and AI certification programs. Today’s ChatGPT app is the latest step in what is clearly a strategic partnership.
Oras Al-Kubaisi and I did a webinar earlier where we broke down exactly how Indeed uses ChatGPT under the hood — for custom taxonomies, job classification, and personalized outreach via email alerts. If you want to understand the full depth of Indeed’s AI strategy, that’s a good starting point.
What this means for job boards
Any job board can build a ChatGPT App. The question is whether it is worth it, and I have seen this movie before.
In 2023, ChatGPT plugins were the hot new thing. Indeed and Stepstone launched job-search plugins; AI influencers were losing their minds over the possibilities, and I predicted on LinkedIn that nobody would talk about them in 3-6 months. By October 2023, there were over 1,000 plugins and 10 job-search plugins, yet almost nobody used them. OpenAI killed plugins by rolling the core functionality into ChatGPT natively:
Then came the GPT Store in early 2024. Same energy, same hype cycle. I called it a prompt store, not a GPT store — nothing stops anyone from recreating the same GPT with a few prompts and some uploaded documents. Unlike the Apple App Store, you cannot protect your intellectual property. The store quietly faded from the conversation within months.
Now we have ChatGPT apps. Is the third time the charm? Maybe. The UX is better, and the integration is deeper than plugins ever were. But the pattern is familiar: OpenAI opens a distribution channel, early movers rush in, the novelty drives some initial traffic, and then we find out whether people actually want to search for jobs inside ChatGPT. Based on the plugin and GPT Store history, I would not put my money on this becoming a huge thing.
This comes down to the question — is natural language a good UX for job search? I don’t think so.
Let’s not forget — ChatGPT’s job-search traffic is still a fraction of Google’s, and as I covered in my post on getting your job board to rank in LLMs and AI search engines, the correlation between traditional SEO performance and LLM visibility is strong. If you’re not ranking well on Google, a ChatGPT app won’t fix your distribution problem.
It is also worth noting that the ChatGPT app is separate from what I suspect OpenAI is building natively. A few weeks ago, I found feature flags in ChatGPT’s source code that hinted at a built-in job search product —- onboarding flows for career advice, resume handling, and job search baked directly into ChatGPT. That would be a very different product than the app marketplace. If OpenAI launches a native job search inside ChatGPT, that’s when job boards should really pay attention, because that’s traffic you cannot replicate by building your own app.
It is still unclear how these two (apps and native job search) will exist together.
Summary: Indeed jobs in ChatGPT
For Indeed, this is a smart move. They are placing their job content where people increasingly spend time, without sacrificing control over the application flow, which still happens on Indeed. For smaller job boards, the real opportunity is to watch how this plays out before investing engineering resources in building your own ChatGPT app. The traffic volumes need to justify the effort, and we’re not there yet for most niches.
For large job boards — you will be tempted to do it, but I urge you think about the plugins and the custom GPTs.
What I will be watching closely is whether OpenAI starts favoring apps in its native job search results, and whether the ChatGPT app format becomes a meaningful traffic channel. For now, this is an Indeed distribution experiment, wrapped in a partnership announcement.
This article is written by Alexander Chukovski, an industry expert in recruitment and founder of Crypto Careers and Web3Jobs. You can find more of his content at AlexanderChukovski.com.
