NEW YORK — NBC Sports’ presentation of Super Bowl LX set an all-time media record as 137.8 million viewers watched in the second quarter as the Seattle Seahawks led 6-0 over the New England Patriots — marking the highest peak viewership in U.S. TV history.
The Seahawks’ 29-13 victory over the Patriots averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, based on official live + same day Nielsen Big Data + Panel, ranking as the second most-watched show in U.S. history (behind Super Bowl LIX on FOX in February 2025).
Super Bowl LX is the most-watched show in the history of NBCUniversal, which celebrates 100 years of NBC in 2026.
“The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock and Telemundo, and provided an unprecedented lead-in to our Primetime in Milan coverage,” said Rick Cordella, president, NBC Sports. “The Super Bowl and the Olympics are the two most powerful events in the world, and we salute our talented production, tech and announce teams who delivered best-in-class presentations for our viewers, stations and partners.”
Super Bowl LX capped NBC Sports’ milestone 20th season of Sunday Night Football, which delivered a record audience (23.5 million viewers) and is pacing as primetime’s No. 1 show for an unprecedented 15th consecutive season.
