There’s an oft-repeated joke in travel circles that goes something like this: “Want to know what United is planning for next year? Look at what Delta did last year.”
Today, United MileagePlus announced significant changes to how its members would earn and redeem miles, starting April 2nd (studiously avoiding April Fools Day). Essentially, it is following Delta’s lead in using award discounts to encourage customers to hold a United credit card, then going a step further by also giving improved earning rates on paid travel to cardholders.
Come Summer, if you want to engage with United MileagePlus in any significant way, you’ll need a credit card.
Like many domestic carriers, United is now closer to a rewards program that owns airplanes.
Changes Coming to United MileagePlus
Cardholders will earn more miles; everyone else earns much less
The biggest change to the United MileagePlus program will be how miles are earned on paid flights. Starting April 2nd, all United elite members who are not cardholders will see their earnings slashed by 2 miles per dollar. Cardholders, on the other hand, will see their earnings increased by 1 mile per dollar.
Here is a summary of the changes:
Non-cardholders are really taking a hit here, and it’s not just the absolute numbers, but also the difference between the two: across the board, cardholders will earn 3 more miles per dollar on paid flights than non-cardholders.
Note that this makes a much bigger difference the lower someone’s status is. A Premier 1K member will see a 33% increase in earnings by getting a United card; a run-of-the-mill regular member will have their earnings doubled. This is undoubtedly intentional, as United and Chase know that most elite members (especially high-level ones) probably already have a United credit card. The ones who need the most encouragement are the masses on the bottom rungs of the ladder.
This change will make United by far the least-rewarding major domestic airline for non-cardholders, as both Delta and American have nearly identical earning rates to United’s current rates.
Non-cardholders will earn nothing when flying basic economy
Exacerbating the earning rates themselves, United will also require you to hold a credit card to earn miles when flying basic economy. Elite members and cardholders will earn reduced rates, with both categories taking a 3-mile per dollar hit from non-basic tickets, as shown in the table below:
Cardholders will get discounts on awards and better availability
United will also give cardholders at least 10% off all award flights, similar to the 15% discount Delta offers its cardholders now. United cardholders who are also elite members will get a 15% discount. United will also be following Delta’s lead by showing its discounted prices to everyone, regardless of whether or not they’re a cardholder, as a means to juice credit card customer acquisition.
Not only will there be an award discount, but United will also increase the proportion of Polaris business-class saver awards it reserves for elite members and cardholders. From what I understand, that’s currently at ~33% of all saver awards. I wasn’t able to find anything specifying what that will increase to. Regardless, it means that non-cardholders will be fighting over fewer seats.
United Polaris seats will soon be even more difficult to find for folks who don’t have a United credit card.
Quick Thoughts
This is about as surprising as a sunrise. Just six weeks ago, in our points and miles forecasts for 2026, I predicted that at least one more domestic carrier would “Delta-rize” its credit card portfolio by giving award discounts to cardholders. United didn’t make me wait long, and I’ll be interested to see if American follows suit once the transition of Barclays cardholders to Citi is settled.
These days, the major domestic carriers are essentially rewards programs that happen to fly airplanes, and their credit cards are a massive revenue driver; the yearly dollars spent on Delta’s portfolio of credit cards are staggering. It only makes sense that United would try to wrangle every last customer and dollar of spend into its suite of cards.
What I find really interesting here is that United has become the first airline that I can think of to take two additional steps. First, it’s taking Delta’s card-acquisition strategy and going a step further by using cardholder status as the single biggest factor in setting earning rates on paid flights. Starting in April, a non-elite cardholder will earn more miles per dollar on United flights than someone with Silver status and no credit card, and that same pattern holds as you go up the elite ladder.
Second, instead of simply adding incentives to get a credit card, it’s actually punishing those who don’t by cutting their earning rates. It’s not just that cardholders will earn more from April on; non-cardholders will also earn less. I’m a little surprised by that from a PR standpoint, but it creates a wider gap in benefits between those with a United credit card and those without one than what any other carrier has had the hutzpah to implement. If it works, the other carriers will undoubtedly follow suit.
With today’s announcement, United is making clear that it cares far more about whether you have one of its credit cards than it does about whether you fly its airline. That’s a pretty dramatic statement.
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