Lorraine Kelly’s morning show is set to be taken off the air next month.
The programme will be paused for a full week next month as part of a wider ITV schedule shake-up.
The disruption affects ITV’s weekday daytime line-up to make way for live coverage of the Cheltenham Festival, which runs from Monday, March 9 to Friday, March 13.
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The Gorbals-born star’s show and Loose Women will be temporarily replaced as part of the changes.
ITV will extend Good Morning Britain to a four-hour broadcast, running from 6am to 10am.
This lengthened edition will take over Lorraine’s usual slot, while This Morning, hosted by Ben Shephard and Cat Deeley, will remain in its regular 10am to 12.30pm window.
ITV Racing coverage will then begin at 12.30pm each day throughout the festival week.
The latest schedule changes follow an overhaul of ITV’s daytime programming which came into effect last month following budget cuts and the loss of more than 200 behind-the-scenes jobs.
It was announced in May last year that Good Morning Britain would be extended by half an hour so the show now airs weekdays from 6am and until 9.30am.
This adjustment led to Lorraine being shortened to a 30-minute slot from 9.30am to 10am.
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This Morning continues to air in its usual slot, while Loose Women remains at 12.30pm but is now broadcast for only 30 weeks of the year.
Kevin Lygo, ITV’s managing director of media and entertainment, said: “Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well as generating savings which will allow us to reinvest across the programme budget in other genres.
“These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.”
