Hyundai Motor Brasil invites consumers to take part in promotion sending fans to the FIFA World Cup 2026
Hyundai has launched the promotional film for its “Hyundai on the Road to the Cup” campaign, a nationwide initiative inviting Brazilians to take a test drive across the brand’s full vehicle lineup. Anyone who completes one or more test drives at participating dealerships by May 13 can register for the promotion and enter for a chance to win one of six travel packages for two. The prize includes airfare, accommodation, meals, match tickets, and transfers to attend Brazil’s opening match against Morocco on June 13 in New York (USA).
As an official sponsor of the FIFA World Cup 2026, the brand will also raffle off six brand-new Hyundai HB20 Comfort models. And that’s not all: every day through the end of the promotion (May 13), participants will have the chance to win R$600 online shopping vouchers through a virtual prize wheel on the campaign’s website.
“In addition to the goals scored on the field, we want to ensure our customers have even more reasons to celebrate this year. This is one of Hyundai’s largest promotional activations in recent years, connecting the consumer experience to the biggest stage in world football,” says Ebru Semizer, Marketing Director at Hyundai Motor Brasil.
To promote the biggest prize giveaway in Hyundai’s history, the campaign developed by INNOCEAN Brasil relies on a 360° retail-integrated strategy, including placements on free-to-air TV, digital channels, social platforms, and organic content. The visual identity of the campaign draws inspiration from the official World Cup branding developed by INNOCEAN Brasil and approved by FIFA, reinforcing the brand’s sponsorship of the tournament.
“Our goal was to transform Hyundai’s World Cup sponsorship into a tangible consumer experience. By integrating the tournament’s visual identity into the retail journey, we created a campaign that connects desire, emotion, and product trial—placing the test drive at the center of the strategy,” says Luiz Bagatin, Creative Director at INNOCEAN Brasil.
Hyundai has been an official sponsor of the FIFA World Cup since 1999, when it signed its first global partnership with FIFA during the women’s edition of the tournament. Since then, its support has continued uninterrupted through highly celebrated editions among Brazilian fans, including the 2002 FIFA World Cup™ in South Korea and Japan, the 2014 edition held in Brazil, and the most recent tournaments in 2018 and 2022 in Russia and Qatar, respectively. With more than two decades of involvement in the world’s biggest football event and a contract renewed through 2030, the brand has solidified one of the longest-standing partnerships in international sports marketing.
The “Hyundai on the Road to the Cup” promotion is registered under authorization certificate SPA/ME No. 05.047887/2026. The full terms and conditions are available on the promotion’s official website. For information about all Hyundai models, the complete list of dealerships, and to find the nearest store, visit hyundai.com.br.
CREDITS
Agency: INNOCEAN Brasil
Title: Hyundai on the Road to the Cup Promotion
Client: Hyundai Motor Brasil
Product: Institutional
CEO: Jeongtae John Lee
COO: Bruno Perez
Creative Director: Luiz Bagatin
Creative Team: Fernando Morais, Eduardo Fischer, Mariana Lima and Mariana Albano
Production: Mariana Resende, Beatriz Lima
Account Management: Guilherme Nogueira, Bruno Gisondi, Caroline Lacerda, Guilherme Santander, Rayssa Hauman, Luana Ferreira
Experience: Mariana Herrero, Camila Pereira, Josie Lopes, Gustavo Rangel
Strategic Planning: Aina Fuentes, Paula Teofilo and Bianca Perrella
Media: Stephanie Sato, Aline Lima, Carolina Carvalho
Approval: Chris Lee, Ebru Semizer, Cristiano Mineiro, Patricia Morales, Guilherme Moreira, Lucas Zuccoli, Dominique Silva, Robson Cavalcante, Felipe Baeta, Giulianna Montoya, Larissa Simão, Juliana Ferradosa and Murilo Orlando
Partners: Promoboxx, Renovo Auditoria, Lys Journey, Hyperativa, Hub4Play
Image Manipulation / Creative Retouch: Marcelo Muniz Jr, Yuri Menezes and MMJ Studio Team
Image Production: Rice & Beanz
Editor: Fernando Yamanaka
Motion Graphics: Doug Alexis
Post-Production: Rice Team
Voice Direction and Recording: Fuzzr Audio
Producer: Rodrigo Ricardo
Project Management: Fernanda Aragão
Audio Production: Blood Audio
Music Creation and Production: Otavio de Moraes and Cezar Brandão
Sound Design: Vitor Motter
Final Mix: Rafael Pacheco
Account Management: Carol Vadasz
Executive Production: Dani Monaco
