Minister of Tourism, Hon Edmund Bartlett, (L) greets NBC’s TODAY Show hosts, Sheinelle Jones and Jenna Bush Hager in Jamaica on Wednesday March 25, 2026.
March 25, 2026
KINGSTON, Jamaica—NBC’s Today show is on the sun-soaked shores of Jamaica for an unforgettable multi-day feature series with co-hosts Jenna Bush Hager and Sheinelle Jones.
The series will bring viewers an immersive look at everything the island has to offer. The episodes are sponsored by the Jamaica Tourist Board and Sandals Resorts.
“We are truly proud to have the TODAY show showcase the best of our island through our culture. It also reinforces confidence in the destination to have such a large and prestigious network come to and enjoy our unique and authentic experiences,” said Minister of Tourism Edmund Bartlett.
“Jamaica is a place that truly gets under your skin,” said Donovan White, director of tourism. “The people, the food, the music — there’s an energy here that is completely unlike anywhere else in the world. We can’t wait to share it with our viewers.”
TODAY (often referred to as the TODAY Show) is an American morning television show that has been a staple of NBC News since its debut on January 14, 1952. As of early 2026, Today remains a top-rated morning show, holding the top spot in total viewers of over three million.
Current popular hosts Jenna and Sheinelle will taste world-renowned Jamaican cuisine, experience the rhythm of the island’s music firsthand, and connect with the warm, spirited people who make Jamaica one of the world’s most beloved destinations.
Throughout the special series, audiences will see top accommodation offerings at Sandals Dunn’s River; authentic Jamaican cuisine with local chefs and street food vendors to savour jerk chicken and more iconic dishes.
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