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One of fashion’s most indomitable duos have finally come together to design a collection. Zendaya and Law Roach, who co-designed the Cloudzone Moon sneaker with On last year, have returned to the athletic performance brand for their first full head-to-toe lineup.
The new release features elevated sports and loungewear, including ribbed tank tops, parachute pants and a new running shoe, the Cloudnova Moon. The pieces will officially be available to shop on the On website starting April 16.
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For its release, Zendaya stars in a campaign video written and directed by Spike Jonze. The three-minute video begins with the actress standing alone in a stark white room before a gaggle of dancers erupt into a contemporary routine from behind her — all wearing matching white sets from On. The rest of the video is an illusion of proportions, as hands reach out through the screen to pick up, throw, poke and drag around palm-sized versions of Zendaya and her dancing crew. Roach then appears, reaching his hands out to fashion his biggest muse into an ensemble from their new collection.
“It’s been so much fun to collaborate with Law and the On team on these essentials,” Zendaya said in a statement. “We wanted to create pieces that feel versatile and easy to wear – styles that move with you across different moments. We started with the idea of making people feel confident and effortless, and we built everything out from there. Working with Spike brought that vision to life in a really special way – the world he created gave it a whole new dimension.”
The new collection marks the most recent release as part of Zendaya’s multi-years partnership with On. It also comes ahead of a busy month for the star, following the release of A24’s “The Drama,” in which she stars alongside Robert Pattinson, and the long-awaited third season “Euphoria,” out this Friday.
Check out the full collection from Roach and Zendaya here, and a few standout pieces below:
