Barron Trump’s beverage company is set to debut its first product in May. The drink, named Yerba Mate, will come in different flavors and is currently being marketed as an alternative to coffee.
The youngest child of President Donald Trump has yet to make any public comment about the business, in which he is listed as one of the five directors.
Barron Trump is also known to have a hand in other business ventures and is reportedly worth $150 million.
The Beverage Will Debut Two Flavors In The Market
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News spread earlier in the year that Barron is one of the directors of SOLLOS Yerba Mate Inc., the company that owns the Yerba Mate beverage company.
Now, the business is set to launch officially in May with its first set of flavors, as seen in an announcement made on Instagram.
The move marks Barron’s foray into the beverage market, after he and the four other directors previously raised $1 million for the business. Two of the directors, Stephen Hall and Spencer Bernstein, are high school friends of Barron, and both hold the positions of vice president and chairman, respectively.
For its launch, the beverage will debut pineapple- and coconut-flavored options, expected to serve as an alternative to coffee. It has also been described as “the perfect summer drink” by Sollos.
“The company aims to capture the vibrant lifestyle of South Florida with its products,” Sollos also said about its product on Instagram.
Barron Trump Receives Praise For His ‘Smart’ Business Move With The Gen-Z-Favored Yerba Mate Market
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Online netizens have praised Barron for the business move, especially as it implies that he might be following an independent lifestyle instead of relying on his father’s wealth.
“I do not see anything wrong, a young guy trying to become independent, wouldn’t you want that from a son that age? regardless of what family you are born into,” one user wrote.
“Listen, I’m not a Trump fan, but I do support Barron. At least he’s not sitting on his behind or partying like some rich kids do. He is being productive and earning HIS own money. Nothing wrong with that,” another user commented.
“Barron really is his father’s son. Jumping into the yerba mate market, which is booming with Gen Z right now, is a smart move. $1M seed round for a 19-year-old is no joke,” a third person remarked.
Some Social Media Users Criticized The First Son’s Latest Venture
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Not everyone was full of praise for Barron, as some were skeptical about the profitability of the business, especially due to the high number of competitors already available.
“Good luck selling South American tea to a crowd that thinks Diet Coke is a personality trait,” one wrote.
“Interesting move into the business world. Building a brand around clean, functional ingredients fits perfectly with the wellness trend—will be interesting to see if it takes off with younger consumers,” another individual commented.
Others took things more personally by criticizing Barron and his famous family. Someone commented, “Great to see the youngest getting into the grifting game. It’s the family business after all!”
The Beverage Brand Released Several Promotional Videos
Ahead of the announcement, Sollos released promotional videos to create awareness about the brand.
The first, shared two weeks ago, featured a brief clip of the silhouette of a person drinking the beverage as the sun set in the background. It also included a scene of someone delivering a pack of the drink, and at the time, received a reaction of “can’t wait” from tech mogul Elon Musk.
Another video, released a week ago, showed a pack of the drink sitting on top of a surfboard in the water, with the sound of waves playing in the background.
The final video, which served as the official announcement, showcased the production process of the drinks.
Barron Trump Has Dabbled Into Other Business Ventures
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Aside from his foray into the beverage industry, Barron is also a co-owner of the crypto venture World Liberty Financial.
He launched the venture alongside his father and older brothers, Don Jr. and Eric, and possibly received a significant payout when 49% of the company was allegedly purchased by a Middle Eastern investor earlier in the year.
In 2024, Barron also dabbled in real estate, a move that mirrors his father’s passion. The company dissolved four months after paperwork was filed in July of that year, with the reason seemingly tied to his father’s re-election campaign at the time.
At present, Barron’s holdings are reportedly worth $150 million and could be set to grow even further if his new venture proves highly profitable.
