Mike Kill, CEO of the Nighttime Industries Association, emphasized the importance of maintaining momentum for the fans and the positive impact on local businesses and the community.
“This is such an important moment for West Midlands and Villa fans, in particular, and the energy and buzz around this we can’t lose that momentum
“People want to be able to watch Villa come home with the trophy.
“It’ll have a huge economic impact, we’re talking millions of pints sold and potentially millions of pounds worth of extra spend over bars,” he said.
