Tom Holland’s non-alcoholic beverage brand Bero launched its first-ever shandy line, which is made with 30% Bero Kingston Golden Pils and 70% lemonade.
Courtesy of BERO Brewing/Jacopo Cinti
Tom Holland has introduced a new line of shandy-style drinks under his non-alcoholic beer brand, Bero. And the Spider-Man star credits two important women in his life for inspiring the new expressions.
“The shandy was kind of my mum’s idea,” Holland tells me during a virtual interview. “Zendaya, bless her, has never been a drinker, so she’s never drank beer. She didn’t love the beers we have on sale.”
This led Holland and the Bero team to look beyond traditional beer flavor profiles and the current lineup that includes a hazy IPA and lager-style pilsner. The limited-edition shandy release features four new flavors: the classic lemon lime alongside grapefruit, elderflower and blackberry yuzu. In June, they will go on sale in Target at a suggested retail price of $19.99 for a 12 pack. Each can contains less than 100 calories and combines 30% of Bero’s Kingston Golden Pils with 70% lemonade and other fruit flavors. Similar to the Bero brand, the shandies will contain no alcohol.
SHERMAN OAKS, CALIFORNIA – APRIL 29: Zendaya attends BERO Padel Classic at Pura Padel on April 29, 2026 in Sherman Oaks, California. (Photo by Leon Bennett/Getty Images for BERO)
Getty Images for BERO
“The idea behind the shandies was to create something authentic at the company that Z could enjoy,” adds Holland.
During our interview, Holland stops himself mid-sentence to grab one of his shandies to sip. He opts for the lemon lime flavor, saying he is banned from drinking the grapefruit at home, as those are Zendaya’s favorite. During the research and development process, blackberry yuzu was Holland’s least favorite, though he enjoys it now, too. The elderflower evoked memories of his grandmother, as it was a flavor she always enjoyed.
Beyond Bero, the actor is poised for a very busy year. He will star in Christopher Nolan’s “The Odyssey” and the Marvel film “Spider-Man: Brand New Day,” both alongside his partner Zendaya. “Balancing it all is definitely a lot at the moment,” says Holland. “I think I really enjoy having lots going on, and bouncing between projects. I find that to be a really healthy thing for me.”
Celebrities Are Jumping Onto The Non-Alcoholic Trend
Bero debuted in October 2024 and was inspired by the actor’s commitment to sobriety, which began in early 2022 after he participated in Dry January, a popular social movement in which adults challenge themselves to abstain from alcohol for 31 days. Dry January and other sober-curious movements have led to soaring demand for non-alcoholic beer, wine and spirits sales, which now totals nearly $1 billion annually, according to research firm NielsenIQ.
Over the past couple of years, there has been a wave of celebrity-endorsed products flowing into retail stores, similar to the trend that’s been observed for tequila, whiskey, wine and other alcoholic beverages. Peer brands in the category include a non-alcoholic beer called Crazy Mountain, backed by actor George Clooney and recently raising $15 million in a funding round, as well as singer Katy Perry’s nonalcoholic aperitif De Soi and model Bella Hadid’s non-alcoholic beverage brand Kin Euphorics.
LONDON, ENGLAND – DECEMBER 05: Zendaya and Tom Holland pose at a photocall for “Spider-Man: No Way Home” at The Old Sessions House on December 5, 2021 in London, England. (Photo by David M. Benett/Dave Benett/WireImage)
Dave Benett/WireImage
“It’s obviously very encouraging to see other celebrities kind of follow into this category is a really, really encouraging sign,” says Holland. Since founding Bero, his intention has been to play an active role in the business, but give the brand an identity beyond being too closely linked to a famous actor. In November 2025, Bero became the Official Alcohol Free Beer Partner for luxury car brand Aston Martin, a collaboration that includes collaborative social media posts and not-yet-sold products that could be unveiled by 2027.
“I don’t want to create a brand that is so beholden to the kind of celebrity ambassador that if you take the celebrity out of the equation, the building falls down,” says Holland.
Pre-sale for the limited-edition Bero shandy line begins on Monday for club members at berobrewing.com, followed by a full online rollout beginning June 8. Availability at Target starts June 14, followed by wider distribution in July at Total Wine, Sprouts, Fresh Market, Hyvee and other retail stores and hotel properties.
