Amazon Prime Day 2025 live: Early offers and expert shopping tips

A rare discount on a robot vacuum cleaner
Released earlier this year, there’s now 13 per cent off the Eufy X10 pro robot vacuum cleaner at Amazon. After putting it to the test for a few weeks, IndyBest’s senior tech writer, Alex Lee, named it the best robot vacuum you can buy.
Eufy X10 pro omni robot vacuum cleaner: Was £799, now £699, Amazon.co.uk
(Amazon)
Alex found that its mopping function was far better than most robot vacuums. “It doesn’t just swivel a mop pad around the floor, it properly scrubs the floorboards while also vacuuming up any dirt or debris,” he said. I’ve seen greater discounts on the robot vacuum, so I’ll let you know if the price drops further during the Prime Big Deal Days sale next week.
Daisy Lester6 October 2025 23:30
Upgrade your home security with Ring’s video doorbell
Following the launch of a new Ring doorbell, Amazon has discounted some older models in its range. This includes the Ring battery video doorbell, which was chosen as the best budget buy from the brand by home security expert, Alistair Charlton, in his review of the best video doorbells
Ring battery video doorbell: Was £99, now £39, Amazon.co.uk
(Amazon)
He was impressed with the features on this model, highlighting that it “records at 1440p, which is a resolution slightly above Full HD, and has colour night vision”. Alistair added: “It also has a lens wide enough to see visitors’ faces and parcels on the doorstep at the same time.” With a 60 per cent discount, bringing the price down to £39.99, this is the cheapest the battery doorbell has ever been at Amazon.
Daisy Lester6 October 2025 21:30
Sony’s top-rated headphones are on sale
Although they are two generations old, the Sony WH-1000XM4s are still regarded as some of the best noise-cancelling headphones available.
Sony WH-1000XM4 headphones: Was £229, now £199, Amazon.co.uk
(Amazon)
If I’m commuting on the train or taking a flight, chances are I’ve got these with me. With elevated comfort and superb sound quality, they were once the top pick in IndyBest’s roundup of the best headphones and remain a sensible choice. Right now, there’s a small 13 per cent discount at Amazon, but I’d expect savings of about 25 per cent come the next Prime Day sale.
Daisy Lester6 October 2025 20:30
Save 53% on the Amazon Fire HD 8 kids pro
If the youngster in your life has asked for a tablet this Christmas, you can now save more than 50 per cent on our tried and tested best kids’ tablet, the Amazon Fire HD 8 kids pro.
Amazon Fire HD 8 kids pro: Was £149, now £69, Amazon.co.uk
(Amazon)
Parenting writer, Ella Delancey Jones, said that it “combines durable, kid-friendly design with robust parental controls and reliable performance”. It comes with a one-year Amazon Kids+ subscription, which includes access to ad-free books, games, videos and educational apps. Reduced to £70, this is the lowest we’ve seen the tablet drop to at Amazon.
Daisy Lester6 October 2025 19:30
The beauty editor-approved Elemis pro-collagen cleansing balm is on sale
The Elemis pro-collagen cleansing balm is deserving of its hall of fame status. The luxurious formula works to remove make-up, melting away waterproof mascara and stubborn brow gels in seconds. The only downside is the price – until now.
Elemis pro-collagen cleansing balm: Was £49, now £34.91, Amazon.co.uk
(Amazon)
When testing the best cleansers, Ella Duggan found that the balm can “aid skin’s elasticity and create a visibly smoother complexion.” After use, Ella loved that her “skin felt smooth and was left with a velvety texture.”Whether you know someone deserving of a pampering or fancy a little self-care, this almost 30 per cent price drop certainly warrants a treat.
Daisy Lester6 October 2025 18:30
Save nearly 40% on this Shark cordless vacuum
Shark powerdetect clean and empty cordless pet vacuum cleaner: Was £549.99, now £349, Amazon.co.uk
(Shark)
“While it’s larger than a typical handheld, its flexible wand and motorised pet tool make it much easier to manoeuvre inside a car than you might expect”, our tester noted. They found it “easily tackled a boot full of golden retriever hair” and “made light work of gritty footwells”.
Daisy Lester6 October 2025 17:30
Maybelline’s sky high mascara is nearly half price
If you’re yet to try Maybelline’s viral sky high mascara, now’s a good chance, as this deal reduces the price by 40 per cent.
Maybelline sky high lash sensational mascara: Was £12, now £7, Amazon.co.uk
(Amazon)
When IndyBest’s assistant editor, Sarah Jones, put the mascara to the test, she found that her “eyelashes instantly looked lengthened and lifted, and most impressively, stayed that way all day”. During July’s Prime Day sale, the mascara was reduced to half price. So while this current offer isn’t the lowest price I’ve seen the mascara fall to, it’s still a decent saving on an already budget-friendly product.
Daisy Lester6 October 2025 16:30
Upgrade your electric toothbrush this Prime Day
(Steve Hogarty/The Independent)
“There isn’t a dentist in the world who could tell the difference between the iO2’s results and those of an Oral-B brush costing ten times as much,” he said in his review. We’ll be keeping an eye out for even more discounts when Prime Day deals drop tomorrow.
Daisy Lester6 October 2025 15:30
Listen up to this Apple AirPods Pro 2 deal
Praised by tech critic David Phelan, the Apple AirPods Pro 2 boast decent audio and active noise cancellation. David’s review found that they feature some stellar adaptive audio features that react to your environment in real time.
(Apple)
While there’s currently a modest saving of 13 per cent to be had at Amazon, these were reduced to their lowest-ever price in July’s Prime Day sale. With the AirPods Pro 3 now available to buy, there might even be more of a discount in tomorrow’s sale.
Daisy Lester6 October 2025 14:32
Why you can trust IndyBest’s Amazon Prime Day coverage
IndyBest’s reviews experts and consumer editor Sabrina track the prices of popular products year-round and have covered Amazon Prime Day and other major sales events for years, so we know how to spot a good deal from a bad one. On top of knowing our way around a sale, we are experts in our respective fields. We’ve spent countless hours testing and reviewing everything from smartphones, tablets and headphones to mattresses, air fryers and vacuums.
Within our Amazon Prime Day guides, we only recommend deals on products we’ve tried and tested or that come from brands we trust. That means we bring you genuine savings on products we think you’ll love as much as we do.
Daisy Lester6 October 2025 13:30




