Thanks to the best Amazon Black Friday deals, just about everything at the Everything Store is on sale. And we mean everything: gadgets, fashion, fitness tech, furniture, grooming gear, and every gift you’ve been eyeing are all priced to move.
To the surprise of no one, Amazon launched into its Black Friday sale early this year. And after covering more Prime Days and Black Fridays than we can count, the GQ Recommends team has a sharp sense of what’s to come—and we’re already rounding up the best deals for ya. So, fellow Prime members, get a jump on your holiday haul with the top Amazon Black Friday steals so far.
Want more savings intel? Start with our guide to the best Black Friday clothing deals, then make moves to GQ’s all-in-one master list of every Cyber Week deal that matters.
The Best Amazon Black Friday Deals You Can Shop Now
The Iconic Skivvies
Calvin Klein Cotton Classics 5-Pack Boxer Brief
See the dealThe Do-It-All Groomer
Philips Norelco Multigroom Series 9000 (21-Piece Grooming Kit)
See the dealThe OG Polo
Lacoste Short Sleeved Ribbed Collar Shirt
See the dealThe Lightest iPad
Apple iPad Air (11-inch, M3, 2025)
See the dealThe Future-Proof PS5
Sony PlayStation 5 Slim Console Disc Edition
See the deal
In This Guide
Amazon Device Deals
Amazon
Kindle Paperwhite (16B)
The latest Kindle Paperwhite is lighter, sharper, and faster than ever, with a crisp display that reads like paper and a battery that lasts for weeks. It’s waterproof, USB-C charged, and designed to do one thing really well: help you actually finish a book.
Amazon
Kindle
The base Kindle does exactly what you want it to: it holds a thousand books, weighs less than a paperback, and goes weeks on a single charge. The crisp display reads like real paper, even in direct sun, meaning beach read season is officially on.
Amazon
Fire HD 10 Tablet
The new Fire HD 10 is lighter, faster, and 25% more powerful, with a sharper 1080p screen and upgraded camera. If you’re deep in the Amazon ecosystem—Prime Video, Alexa, Kindle—this is the tablet to get. Solid performance for under $100 is just a bonus.
Amazon
Kindle Colorsoft (16GB)
Released in late 2024, the Kindle Colorsoft finally brings full-color reading to Amazon’s e-reader lineup. If you anyone on your list is big on graphic novels, they won’t be made to find this wrapped.
Amazon
Fire TV 40″ 2-Series HD 1080p
Similar to the 32″ version, this TV is a great deal to begin with. But it’s even better considering you can stream in 1080p HD, which you cannot do with the smaller model.
Amazon
Fire TV 50″ 4-Series 4K UHD smart TV
If you don’t want a Fire Stick, just get a Fire TV, one of the most affordable high-quality TVs you can buy.
Amazon
Fire TV Stick 4K
Your TV doesn’t want to be dumb anymore. This Fire Stick is like a brain transplant: suddenly it streams in 4K, listens to Alexa, and actually loads apps fast.
Amazon
Fire TV Soundbar
Buying a Fire TV? Get a soundbar to go along with it. Because can Amazon ever have too much of your money?
Amazon
Echo Dot
Like to ask Alexa about the weather before you start your day? Then invest in the most compact Echo speaker to date, the adorable Echo Pop. When it goes on sale, you can snag this speaker for just $18.
Amazon
Echo Dot
The Echo Dot is Amazon’s most popular smart speaker for a reason. It’s compact, surprisingly loud for its size, and gives you instant access to Alexa for music, timers, weather, and smart home controls. At its current price, it’s the best entry point to raise the IQ of your home.
Apple Deals
Apple
AirPods 4 Wireless Earbuds
Fresh off the assembly line, the newest AirPods come with and without noise-cancellation. If you want to grab them on sale, you’ll have to live without ANC. Still, they’re sweat and water-resistant, have a new Apple H2 chip, and run for 30 hours before zonking out.
Apple
AirPods Max
The AirPods Max offer stellar sound, unbeatable noise cancellation, and a cushy fit that feels like first class for your ears. They’re so good, people have had them stolen mid-wear—stay sharp out there.
Apple
iPad (11-inch, A16, 2025)
The 2025 iPad (11-inch) is the newest base model and the one to buy if you want a tablet to do tablet things—stream, browse, read, or FaceTime. It runs on Apple’s A16 chip (same as the iPhone 15 Plus) for smooth, reliable performance.
Apple
iPad Air (11-inch, M3, 2025)
The 2025 iPad Air, available in 11- or 13-inch sizes, runs on Apple’s M3 chip—making it a solid upgrade pick. It’s not a huge leap from 2024’s M2 model, but the extra power and bigger screen options make it a slightly better buy than the base iPad.
Apple
Macbook Air (13-inch, 2025)
This is a meaningful discount on the best all-around MacBook to buy (that just released in March). The 2025 13-inch Air features Apple’s blazing-fast M4 chip and an ultra-bright Liquid Retina display, making it a top-tier pick for most folks.
Apple
EarPods USB-C
Analog earbuds will never die. At least as long as Lily Rose Depp and Co. keep wearing them when they get photographed by the paps.
Apple
AirTag 4-Pack
Don’t lose your luggage when you head on vacation this summer. A four-pack of AirTags is never a bad idea, so strap one on your suitcase, your golf clubs, your dog, or your kid and travel in peace.
Apple
Watch Ultra 2
Built for athletes who treat trail maps like suggestions, the Apple Watch Ultra 2 packs 72-hour battery life, enhanced safety features, and pinpoint GPS. Whether you’re deep in the backcountry or just logging miles before sunrise, it’s built to go the distance.
Tech Deals
Sony
PlayStation 5 Slim Console Disc Edition
If you still love snagging physical games (or scoring deals on used ones), the PS5 disc console is the move. Same next-gen power, plus the freedom to pop in any disc you want.
Sony
DualSense Wire Controller
The controller that makes all the games feel better, thanks to adaptive triggers, haptic buzzes, and the whole sensory shebang. Plug in and lock in.
Jackery
Portable Power Station Explorer 300
Jackery makes some of the best portable power solutions out there, and the Explorer 300 is a fan favorite. It’s compact, quiet, and powerful enough to charge phones, laptops, and small appliances. Great for camping, emergencies, or both—and heavily discounted for Prime Day.
GoPro
Hero12
The GoPro Hero 12 packs crisp 5.3K video, improved battery life, and silky stabilization into a rugged, waterproof body. Perfect for documenting wild adventures—or just making your fit checks look cinematic.
Meta
Quest 3S
The Meta Quest 3S is the most accessible entry into VR right now—lighter, cheaper, and surprisingly powerful for the price. It’s wireless, easy to set up, and comes with enough power to play the hits without tethering you to a gaming rig. All in, a solid gateway into the metaverse.
Nex
Playground Active Play System
A cute cube with big energy. The game library’s still growing, but for wholesome family fun, it delivers. Full-body play, no goofy wearables, no controllers. Just smart camera magic and a tidy little privacy shutter to boot.
Ultimate Ears
Wonderboom 4
The Wonderboom 4 packs big, punchy sound into a pint-sized, waterproof shell that floats. It’s dustproof, drop-proof, and built for park hangs, pool days, or wherever your summer takes you. Solid battery life, easy pairing, and surprisingly rich bass for something this small.
JBL
Go 3 Portable Mini Bluetooth Speaker
The JBL Go 3 is tiny but tough, with a rugged build that shrugs off water, dust, and drops. Despite its size, it pumps out crisp, punchy sound that’s way bigger than you’d expect.
Fashion Deals
Russell Athletic
Dri-Power Fleece Pullover Hoodie
The most low-key hoodie in your closet might also be the hardest-working. This one wicks sweat, holds its shape, and zips up with no drama. Russell’s been in the game for over a century for a reason.
Levi’s
501 Original Fit Jeans
All you really need to look sharp: a white tee, good shoes, and Levi’s 501s. They rarely drop this low, so now’s the time to re-up.
Lacoste
Short Sleeved Ribbed Collar Shirt
If there’s one shirt worth picking up on Prime Day, it’s Lacoste’s signature polo, done up in a now-legendary cotton pique fabric that has endeared it to prepsters and punks in equal measure.
Calvin Klein
Cotton Classics 5-Pack Boxer Brief
For years, Calvin Klein’s genre-defying boxers have been our pick for the best underwear for men. They’re also underwear you should never, ever pay full price for. Big sales are absolutely the best time to pick some up.
Hanes
BeefyT T-shirt (2-Pack)
Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.
Comfort Colors
Short Sleeve Tee
Comfort Colors tees are as close to vintage as it gets, minus hunt. Thick cotton, rich colors, and a broken-in feel.
Reebok
Club C Vintage Sneaker
The Reebok Club C is one of the most underrated and understated sneakers out there. But it’s that restraint that makes them just plain cool.
Cole Haan
Pinch Penny Loafer
It’s nigh impossible to flub an outfit with a pair of penny loafers, especially when these Cole Haan joints exist. And for this price on Prime Day? That’s what we call pinching pennies.
Grooming & Cologne Deals
Crest
3D Whitestrips
Crest 3D Whitestrips are a GQ reader Prime Day favorite—and it’s easy to see why. They’re quick, effective, and a whole lot cheaper than a professional whitening treatment.
Philips Sonicare
ProtectiveClean 5300 Rechargeable Electric Toothbrush
No one plans on being that guy in the office. You know, the one with coffee breath. To make sure it isn’t you, get a toothbrush that can eliminate bacteria before they multiply. Plus, a built-in pressure sensor lets you perfect the art of the brush.
Remington
Vacuum Beard Trimmer
If you’ve always wanted to try a vacuum beard trimmer (this one promises to catch 95% of those annoying pieces of hair), take this as your cue to Add to Cart.
Philips Norelco
Multigroom Series 9000 (21-Piece Grooming Kit)
This premium trimmer has an attachment for every length, self-sharpening blades, and adjusts its power settings to your beard hundreds of times per second.
Polo Ralph Lauren
Polo Green Eau De Toilette
Polo Ralph Lauren Green was one of the brand’s first fragrances—and the one that really started it all. With pine, leather, tobacco, and patchouli, it’s a bold, woodsy classic that still hits.
Calvin Klein
CK One Eau de Toilette
CK One, the now-canonical ‘90s-era unisex scent, was always going to be a hit. Its remarkable run—and endlessly huffable mix of musk, lemon, and jasmine—has spawned a generation of copycats, but the original formula still sets the standard.
Malin + Goetz
Dark Rum Eau de Parfum
For twenty years, the indie fragrance whizzes at Malin+Goetz have carved out a niche hawking hyper-specific scents that riff on the colognes your old man probably swore by. Dark Rum is one of their best by a mile. It tweaks a typically spicy aroma by infusing it with hints of plum and bergamot along with notes of creamy milk for a lighter—but no less potent—finish.
Giorgio Armani
Aqua Di Gio Eau De Toilette Spray
When Acqua di Gio dropped in the late ’90s, it helped cement Armani as a global emissary of high-flying Italian vibes. Three decades later, it hasn’t lost an ounce of its luster—bright citrus up front, with a soft, subtle finish that never fails to elicit approving sniffs at the office.
Headphones & Earbuds
Beats
Studio Pro x Kim Kardashian
Love her or love her, Kim Kardashian is a massively successful entrepreneur, and her skin-tone Beats headphones regularly sell out. Take advantage of this uber-rare discount on the newest model while you can.
Bose
Ultra Open Bluetooth Earbuds
For premium sound and premium awareness, the Ultra Open earbuds from Bose are some of the best you can buy. Plus, battery life of up to 7 hours keeps you listening even during your longest workouts.
Sony
WH-1000XM5 Noise-Cancelling Headphones
Unless you’re spending $1,000 on studio headphones, you won’t find anything that sounds better than Sony’s flagship wireless headphones. We do wish they were made of something other than plastic, though. But, hey, if that’s a concern, you can opt for AirPods Max headphones instead.
Marshall
Major V On-Ear Headphones
Marshall is an unexpected player in the personal audio world, making top-notch sound equipment that makes you feel like you’re playing a rock show.
Beats
Studio Buds +
We can’t resist adding these transparent earbuds when we spot them on sale. Pro tip: We expect the price on these noise cancellers to drop even further in the weeks ahead.
Nothing
Ear (a) Wireless Earbuds
The Nothing Ear (a) wireless earbuds deliver crisp sound, eye-catching transparent looks, and a surprisingly low price tag. If you want standout buds without breaking the bank, these are an easy call.
Home & Kitchen Deals
Bissell
Little Green Machine Carpet Cleaner
The Bissell Little Green lives up to the hype—and the name. It’s compact, powerful, and freakishly good at erasing mystery stains from rugs, car seats, and couches. A thousand TikTokers can’t be wrong (kidding, they’re wrong all the time, but not about this.)
Dyson
V15 Detect Plus Cordless Vacuum
The best thing Dyson might have ever done was to put a laser in its vacuum’s cleaning head so you can see naked-to-the-eye dust particles on the floor and eliminate them like you’re in an IRL video game.
Breville
Smart Oven Air Fryer Pro
A countertop beast full ovens hate to see coming. It air-fries, roasts, toasts, and basically does everything short of paying your rent.
Vitamix
5200 Professional-Grade Blender
A professional-grade blender for creating professional-grade smoothies.
Casper
Element Memory Foam Mattress
Casper’s enviable Element mattress is on sale for Prime Day, which means the bed’s cooling and supportive comfort can be yours for 30% less than usual.
Casper
Original Sleep Pillow
Casper’s Original Sleep Pillow is one of the best around thanks to its plush-but-supportive fill that keeps its shape night after night. If you’re tossing, turning, or waking up with neck pain, this is your upgrade—and it’s a great deal right now.
Branch
Ergonomic Chair
Branch is a newer brand in the office furniture game, and its Ergonomic chair offers just the right amount of customization—like seat, armrest, and lumbar height—to ensure you never break your back because of your job.
Lodge
6 Quart Enameled Cast Iron Dutch Oven with Lid
Stew season is nigh. Snag one of the beefiest dutch ovens in the game for less than normal to do right by that hearty family recipe.
Luggage Deals
Travel Pro
Platinum Elite Hardside Expandable Carry-on
When this bag comes up against other carry-ons in the overhead, it puts its elbows out. Go ahead and scroll past the budget spinners on the ‘Zon and invest in a bag that will actually last.
Herschel
Novel Duffle
Look for Black Friday deals on popular Herschel products. Or, if you can’t wait, score this handsome duffel while it’s still available on sale.
Delsey Paris
Cruise 3.0 Hardside Expandable Luggage
This sophisticated spinner has a built-in indicator that warns you when your bag is overweight, sparing you from extra charges. How does it work? You’ll have to check the patent.
Samsonite
Freeform Hardside Expandable Spinners, 2-Piece Set
The #1 best-selling suitcase on Amazon gets a Prime Day discount that makes it even more attractive. This deal is all about the power of two: You’ll get two durable spinners with your purchase, with smooth-gliding double spinner wheels on each, priced at $220.
Cyber Week FAQ
This year in the US, Black Friday is on Friday, November 28, a day after Thanksgiving. While that’s the official date, many retailers roll out deals throughout November. You can expect the biggest discounts to happen between Thanksgiving and Cyber Monday, but be on the look out for retailers to launch sales early.
Cyber Monday lands on December 1 this year, the Monday after Thanksgiving. Most brands keep the deals rolling through the week—but don’t bank on it.
Are deals better on Black Friday or Cyber Monday?
Black Friday and Cyber Monday both deliver stellar deals, but they play a little differently. Big-name retailers and legacy brands usually kick things off on Black Friday, while smaller DTC brands tend to hold their fire until Cyber Monday. Expect solid discounts starting around 20% off—and keep your eyes peeled for the coveted sale-on-sale action that’s become the norm in recent years.
