CEO Apologizes After Marketing Email for Black Friday Suit Deals Told Customers to ‘Grow the F— Up’
NEED TO KNOW
-
Maximilien Perez, founder and CEO of xSuit, sent an apology email to customers after they received an earlier email by the company that told them to ‘Grow the f— up’
-
The first email was sent to promote the company’s Black Friday deal, according to the New York Post
-
“You deserve better,” Perez wrote, in part, “Not something designed to shock or offend in the name of getting noticed”
The CEO of a menswear company has apologized to customers after they received an obscenity-laced Black Friday email from the company.
The email was sent to customers on Wednesday, Nov. 26, to promote a Black Friday deal by the suit company xSuit — and the email included a subject line that read, “Grow the f— up” with a fire emoji, the New York Post reported. The swearword wasn’t mentioned in the rest of the email.
Later that day, xSuit founder Maximilien Perez sent a follow-up email to customers: “I’m writing to apologize for the email you received earlier today,” he wrote in the email obtained by the NYP. “The subject line was unprofessional, disrespectful, and completely at odds with who we are.”
xsuit/TikTok
xSuit founder Maximilien Perez
Perez added that xSuit was built “on a promise to be confident without being arrogant” as he continued.
“Then we send something crude and try to justify it as edgy. You deserve better … Not something designed to shock or offend in the name of getting noticed,” he wrote in the email.
While apologizing, Perez didn’t explain to customers how the subject line happened or name who was responsible, according to the NYP.
xsuit/TikTok
Maximillian Perez
Perez launched xSuit in the U.S. in 2017, according to his LinkedIn page. The company provides “functional luxury” clothing for men, with each suit averaging $500, according to its website.
“I grew up admiring the suit. What it stood for,” Perez said on xSuit’s About Us page. “But once I started living in them, I realized they weren’t made for real life. They were stiff. Fragile. Outdated. So I built something better, not just more comfortable, but smarter. Suits engineered to move, to last, to perform. Suits that work as hard as the men who wear them.”
Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
PEOPLE reached out to xSuit for comment on Saturday, Nov. 29, but did not receive an immediate response.
Read the original article on People
