To celebrate the arrival of a new festive sub sandwich, Subway set up a scratch-and-sniff billboard in London made with stuffing-topped bread. The interactive billboard provides passersby with a whiff of the season’s most comforting scent: stuffing. “At Subway, we’re famous for the unmistakable aroma of our freshly baked breads, and this year our festive edition—topped with sage & onion stuffing—takes that scent to a whole new seasonal level,” said EMEA Senior Marketing Director at Subway Kirstey Elston.
Subway’s menu for the holiday season includes a brand-new Ultimate Festive Sub and the Ultimate Festive Spud, as well as a Turkey & Stuffing Footlong Dipper and a Double Chocolate Orange Cookie. Those who are enticed by the smell of the billboard promise to be even more pleased by the taste of the new offerings.
