James Cameron’s Avatar: Fire and Ash is off to a $43.1M start across two days at the international box office. That includes 18 markets that opened on Wednesday and another 25 which joined the Na’vi on Thursday.
Among the debuts, the 20th Century Studios/Disney sci-fi adventure posted the highest opening day of 2025 in Australia, France, Germany, Italy, Denmark, Belgium, Netherlands, Switzerland, Iceland, New Zealand, Indonesia (non-local) and Thailand (non-local) as well as several smaller European markets. Check the pic’s U.S. box office here.
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The $43.1M total above does not include China, where it opened released today after limited sneaks on Wednesday in the Cinity format and PLFs on Thursday. The Friday estimate in China is coming in around $17.1M, placing it No. 1. That would represent the third-highest opening day for a studio film since Avatar: The Way of Water in 2022, behind only Zootopia 2 and 2023’s Fast X. Early social scores are strong with Maoyan at 9.4 (even with the first Avatar and above Way of Water’s 9.0) and TPP at 9.5 (Avatar 9.3, Way of Water 9.2).
Wednesday’s key openers included France, where Fire and Ash bowed at No. 1 with a 50% market share and 75% of the box office coming from 3D and premium formats. In Germany, the threequel claimed 67% market share at No. 1 on launch day with 80% of takings from 3D and premium. In Italy, the No. 1 start saw a 72% share of the market (44% from 3D and premium).
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Also on Wednesday, Korea launched at No. 1 as the second-biggest studio start of 2025 with 72% of the market.
Thursday’s major debuts included Australia with a No. 1 and 62% market share. All Latin American markets opened to No. 1 including Mexico (68% market share) and Brazil (70% market share).
Through the first two days, the Top 10 markets are France ($5.5M), Germany ($4.7M), Korea ($3.4M), Mexico ($2.7M), Australia ($2.5M), Italy ($2.2M), Indonesia ($1.8M), Brazil ($1.6M), Thailand ($1.4M) and Taiwan ($1M). Note that Korea is up to $5.4M through today, though Friday’s estimate is not included in the international total above.
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Along with China, Fire and Ash today adds such markets as UK, Spain, Japan, Poland, Turkey, India and Vietnam.
We’ll have more updates throughout the weekend.
