Nordic candy was almost inescapable for Maddie Langlois.
Anytime she opened TikTok last year, she encountered sweets of all shapes and sizes from the New York shop BonBon. They had tiny strawberry squids, various types of sour fish, foam skulls and raspberry puckers. Soon enough, other confectionery companies — including Swedish brand Bubs and the Los Angeles-based Sockerbit — began swarming social media. Nearly all of these candy enterprises sourced their sweets from Europe.
