Samsung Electronics Co. unveiled its 2026 home theater lineup, aiming to cement its position as the leading TV maker amid intensifying competition and what it described as a shift toward jumbo televisions.
The company’s latest LCD-based 4K televisions make use of new display backlighting technology to reproduce a wider range of colors than previous models could manage, it said in a statement Sunday. Samsung is also debuting its next series of high-end OLED TVs as it continues chipping away at LG Electronics Inc.’s position as the leading global brand in that category, which offers deeper blacks and punchier contrast than LCDs.
