LIV Golf’s Iron Heads GC Rebrands as Korean Golf Club, Introducing a Bold New Identity Fueled by K-Culture and Global Ambition
From Seoul to the global stage, the rebrand captures Korea’s role as a leader in music, fashion, entertainment, and now, a new era of golf.
Korean Golf Club represents a declaration of intent: to turn golf on its head, elevate entertainment as innovation, and create moments that resonate far beyond the fairways. The new identity will be reflected across competition, apparel, digital platforms, and fan engagement initiatives beginning with the 2026 LIV Golf season.
LIV Golf has established a meaningful connection with the Korean market, highlighted by the League’s inaugural LIV Golf Korea presented by Coupang Play, held in May 2025 at Jack Nicklaus Golf Club Korea in Incheon. The three-day event featured a world-class field of elite players, with presenting partner Coupang Play amplifying the event’s momentum across Asia as the exclusive broadcast partner in South Korea. Beyond the competition, LIV Golf Korea delivered a festival-style experience anchored by a headline performance from K-pop icon G-Dragon, alongside appearances by IVE, Dynamic Duo, Gummy, and KiiKii – seamlessly uniting sport, music, and culture in one of the League’s most dynamic events to date.
The 2026 LIV Golf season features 14 events across ten countries and five continents, marking the League’s most global schedule to date. The season tees off at the Riyadh Golf Club in Riyadh, Saudi Arabia from February 4 -7, 2026, as LIV Golf continues its mission to deliver innovative, fan-focused events and a dynamic and exciting competition format to golf fans around the world. With 11 of the League’s 14 events already announced, two venues remain to be unveiled for the 2026 season. Tickets for LIV Golf’s 2026 Season are available now at LIVGolf.com. For more information on the 2026 schedule, visit LIVGolf.com/schedule.
