Matthew McConaughey is taking a novel legal approach to combat unauthorized artificial-intelligence fakes: trademarking himself.
Over the past several months, the “Interstellar” and “Magic Mike” star has had eight trademark applications approved by the U.S. Patent and Trademark Office featuring him staring, smiling and talking. His attorneys said the trademarks are meant to stop AI apps or users from simulating McConaughey’s voice or likeness without permission—an increasingly common concern of performers.
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