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Sunday’s Golden Globe Awards may have experienced a dip in the ratings, but social media interaction remained solid, as proven by the numbers revealed in the latest Red Carpet Power Rankings.
Across five categories — top 10 fashion brands, top five women and top five men on the red carpet, top 10 jewelry and watch brands, and top five accessory brands — the 2026 Golden Globes captured $146.48 million in earned engagement for the luxury brands seen on the red carpet, a slight uptick from the 2025 total of $144.12 million. What’s the primary reason for the increase? Credit one hot show and its actors, who played a significant role in the results.
Heated Rivalry may not have scored any Golden Globe nominations — as the show’s first season was fully produced in Canada, it was deemed ineligible — but you wouldn’t know it from the social media chatter that resulted from its stars, both on the red carpet and during the broadcast. Hudson Williams and Connor Storrie ultimately dominated one Power Rankings category and contributed to strong performances for the brands they wore across fashion, jewelry and watches, and accessories categories.
But don’t count out the strength of ladies on the Golden Globes red carpet yet. From the quartet of women dressed by one iconic fashion house to the star power another multi-hyphenate brings to a high-profile ambassadorship, actresses and their style are still the key reason the brands seen Sunday night are firmly rooted on the women’s side of the equation. (Here’s hoping paychecks negotiated for brand ambassadors likewise reflect this.)
The Red Carpet Power Rankings are an exclusive partnership between The Hollywood Reporter and data firm Launchmetrics. Now in its third year of spotlighting brand engagement on red carpets, the Power Rankings measure the impact of both stars and the brands they wear during the awards season’s five major events: Critics Choice, Golden Globe Awards, Grammys, The Actor Awards (formerly SAG Awards), and the Academy Awards, plus May’s Met Gala. Launchmetrics employs its proprietary Media Impact Value (MIV) algorithm to analyze and rank both brands and stars in the categories of fashion, jewelry and watches, and accessories, as well as the top five women and the top five men at each event. By assigning a monetary value to every post, social media interaction and editorial story, Launchmetrics determines a brand’s influence and earned engagement, quantifying the value of red carpet placements.
Which brands and stars scored top marks at the Golden Globe Awards — and have you been watching more hockey since Heated Rivalry premiered? Granted, the results won’t answer that last question, but they do reveal that the show’s stars have caused an undeniable shift in social media influence among Hollywood’s hottest men.
Top 10 Fashion Brands: Chanel Dresses a Quartet of Stylish Women
Red Carpet Power Rankings – Globes – Fashion
Quantity often can play a role in Power Rankings results — but quality also matters, as any fashion house that carefully deliberates over its choices for red carpet partnerships will attest. Chanel‘s thoughtful selection of four women — Selena Gomez, Ayo Edebiri, Rose Byrne and Maya Rudolph — vaulted the revered label into first place with a Media Impact Value of $12 million. Of the four actresses, only Edebiri is an official Chanel ambassador, with her designation announced in October 2025. But there’s also no doubt that Gomez and her 415 million Instagram followers played a major role in Chanel capturing the top spot.
Dior and Giorgio Armani likewise performed well — with MIVs of $11.9 million and $9.3 million, respectively — thanks to placements that included Golden Globe winner Jessie Buckley, Mia Goth and Leonardo DiCaprio in Dior, while Julia Roberts, George Clooney, Kate Hudson (in a much-lauded look) and Hudson Williams were among the stars wearing Armani. Amid this venerable lineup of fashion brands, among the most impressive stats is that two are included largely due to the women who wore them: Lisa Manobal in Jacquemus and Teyana Taylor, whose Schiaparelli look was also among the night’s most talked-about looks.
Top 5 Women on the Red Carpet: Priyanka Chopra Doubles Down on Influence
Red Carpet Power Rankings – Globes – Women – new
Few surprises exist among the top-five placements among women on the Golden Globes red carpet. The combination of Selena Gomez in head-to-toe Chanel resulted in high marks and an MIV of $7.2 million for both the woman and the brand, while Priyanka Chopra’s popularity propelled the star and the brands she wore into both the second and fourth positions. Chopra boasts 94 million Instagram followers, and her 13-image slideshow of the looks she and husband Nick Jonas wore to the event garnered more than 1.5 million likes, as well as MIVs of $5.9 million for her Dior gown and $4.9 for her Bulgari high jewelry. By contrast, Lisa Manobal’s Instagram post scored 2.3 million likes among her 106 million followers and netted high-wattage attention for Jacquemus, a brand that’s beloved by fashion fans but not as mainstream as other labels seen Sunday night.
Ariana Grande rounded out the list of top-five women, wearing Vivienne Westwood with Swarovski jewels. Grande’s social-media power is also among the reasons Vivienne Westwood performed well at the Golden Globes, though credit also goes to Dakota Fanning and Aimee Lou Wood, both of whom also wore the British label’s coveted corset gowns.
Top 5 Men on the Red Carpet: It’s Hudson Williams’ Show, and We’re All Playing for Second Place
Red Carpet Power Rankings – Globes – Men
Hudson Williams didn’t attend the Critics Choice Awards on Jan. 4, otherwise the results of that event might have differed. But it also didn’t go unnoticed that Williams, as a breakout star on a hot show, also was an early arrival on the Golden Globes red carpet, spoke with a healthy quantity of reporters, and also name-checked the brands he was wearing: the aforementioned Armani, as well as Bulgari and Christian Louboutin — all brands that performed well in the Power Rankings. That’s a savvy strategy for an actor who’s early in the process of building brand relationships, and his first- and third-place finishes for Armani and Bulgari earned MIVs of $2.5 million and $1.7 million, respectively.
Of course, the fact that Williams’ Heated Rivalry co-star, Connor Storrie, also scored a double mention among top-five men isn’t surprising, especially as their onstage banter during the broadcast ignited social media. Storrie accessorized his tuxedo, by Saint Laurent by Anthony Vaccarello, with jewelry and a watch by Tiffany & Co., including that house’s iconic Bird on a Rock brooch, a detail easy to spot among eagle-eyed jewelry fans. And though he didn’t win the Golden Globe for his work in Frankenstein, Jacob Elordi slid into fifth place among the top five men on the carpet while wearing Bottega Veneta; the actor signed on as the Italian label’s global brand ambassador in 2024.
Finally, just how much did women outscore the men in red-carpet influence? Consider that the MIV among the night’s top women totaled $27.6 million in MIV, while the men earned an MIV of $9.6 million, or just 36 percent of the ladies’ influence. As three years of Power Rankings indicate, that ratio is nothing new, proving that the women of Hollywood continue to stand apart as the powerhouses in earned engagement.
Top 10 Jewelry & Watch Brands: Bulgari Wins the Night, while Boucheron Scores a High-Profile Placement
Red Carpet Power Rankings – Globes – Jewelry
As mentioned, Hudson Williams wore Bulgari — a necklace and watch from the house’s famed Serpenti collection — to the Golden Globes, but credit for its first-place finish among jewelry and watch brands also goes to one of its most popular brand ambassadors, Priyanka Chopra. The actress and producer paired her navy strapless Dior gown with a high-jewelry necklace embellished with more than 40 carats of diamonds and sapphires; meanwhile, Manobal, Chopra’s onstage partner to present a Golden Globe, likewise wore Bulgari. Add Oscar Isaac, Tessa Thompson and EJAE to the mix, and it’s little wonder Bulgari took the top spot with an MIV of $9.1 million.
With an MIV of $5.6 million, Tiffany & Co.’s strong second-place finish can be credited to a cadre of stars that included Amanda Seyfried, Emily Blunt and Miley Cyrus, who wore a necklace that highlighted an unenhanced emerald that totaled 15-plus carats and was set in platinum. But among men at the Golden Globes, Colman Domingo’s jewelry choice was equal parts elegant and artful: a selection of diamond leaf brooches, splashed down one side of his Valentino tuxedo, by Boucheron. On the red carpet, Domingo said he likened them to an idea of “ivy in a garden.” The placement also made a splash in another sense: Domingo was just named as Boucheron’s latest ambassador on January 9, two days before the 2026 Golden Globes. Domingo’s moment, in addition to placements that included Mila Kunis and Tramell Tillman, netted Boucheron an MIV of $1.07 million in earned engagement.
Top 5 Accessory Brands: Timothée Chalamet Gives Timberland a Lift
Red Carpet Power Rankings – Globes – Accessory
Christian Louboutin continues to dominate the Red Carpet Power Rankings in the Accessories category, and for the Golden Globes provided his red-soled footwear to, by our count, 16 stars — not only Williams, but also Jennifer Lopez, Jeremy Allen White, Sarah Snook and Brett Goldstein. Dylan Efron and Brittany Snow helped to secure a second-place finish for Stuart Weitzman, while Roger Vivier continues to post strong showings, with Jennifer Garner, Julia Roberts, Amanda Seyfried and Minnie Driver wearing the brand’s shoes, while Emily Blunt and Alison Brie also carried Roger Vivier evening bags. Rounding out the top four spots was Jimmy Choo, with a finish that can be credited to stars including host Nikki Glaser, Jessie Buckley, Chase Sui Wonders and Chris Pine.
The unicorn among this list, of course, is Timberland, until you realize who wore the brand known for its rugged work boots. Marty Supreme star and Golden Globe winner Timothée Chalamet sported Timberland’s Premium 6-Inch Boot, which was also custom-adorned with accents by the label that produced his suit, Chrome Hearts. Combined with Chalamet’s popularity, the look propelled Timberland into the fifth position, with an MIV of $364,000.
Next up for the Red Carpet Power Rankings: the 2026 Grammy Awards, set to take place Sunday, Feb. 1 at Crypto.com Arena in Los Angeles. Nominees include Kendrick Lamar, Lady Gaga, Sabrina Carpenter and Billie Eilish — but Taylor Swift is absent, as her latest album, The Life of a Showgirl, fell outside the 2026 eligibility window with its October 2025 release. It remains to be seen whether Swift will attend the music industry’s biggest night — and if she doesn’t, how the woman with 281 million Instagram followers might impact Grammys-focused social media.
Golden Globes producer Dick Clark Productions is owned by Penske Media Eldridge, a joint venture between Penske Media Corporation and Eldridge that also owns The Hollywood Reporter.
