Business
German automaker with North American headquarters in Atlanta sets record in 2025 for U.S. sales.
Customers visit the Porsche Experience Center in Atlanta on Tuesday, May 13, 2025. Porsche’s American headquarters are in Atlanta, on a campus that also includes the experience center. (Arvin Temkar/AJC)
In Porsche’s 75 years selling sports cars in America, it never sold more new vehicles than in 2025.
The German luxury automaker, which has its North American headquarters in Atlanta, set a sales record by delivering 76,219 new vehicles last year, the company announced Friday. The growth was led by an 8% uptick in sales for Macan models of crossover SUVs, which represent more than a third of Porsche’s annual sales.
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The 2024 Porsche Macan EV. The company’s record 2025 sales were fueled by the popularity of the Macan. (Courtesy of Porsche)
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The Porsche Experience Center in Atlanta has hosted more than 540,000 visitors and test track participants since its opening in 2015. (Arvin Temkar/AJC)
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Zachary Hansen, a Georgia native, covers economic development and commercial real estate for the AJC. He’s been with the newspaper since 2018 and enjoys diving into complex stories that affect people’s lives.
Zachary Hansen, a Georgia native, covers economic development and commercial real estate for the AJC. He’s been with the newspaper since 2018 and enjoys diving into complex stories that affect people’s lives.
