Managing director Barry Williams said the firm’s focus in 2026 would be on delivering “the kind of ranges and price simplicity” customers wanted.
Figures for Christmas trade showed like-for-like underlying sales dropped 2.9% in the quarter to 28 December as the company slashed prices to get back to its discount roots.
Comparable store sales by volume increased by 2%.
Underlying earnings in its first quarter rose by £8.4m to £17.3m, in line with expectations.
The company was sold for £1 to investment firm Gordon Brothers in June last year.
It avoided entering administration after a restructuring plan was approved in the High Court in August, days before the company was due to run out of money.
Recovery efforts since have focused on simplifying the business, including by cutting stores and overhauling its pricing structure.
Poundland has also removed some categories, such as frozen foods and some chilled ranges, as well as ditching its online offering.
It is returning to a simple £1, £2 and £3 grocery pricing across all its UK shops – with almost two thirds of its grocery items priced at £1.
A nationwide advertising campaign will also be launched next week.
