Bad Bunny, NFL Unveil Merch Collection Ahead of Super Bowl LX

A second “Super Tazón” Collection releases on Super Bowl Sunday (Feb. 8) following Bad Bunny’s Halftime Show performance. Items from this second merch range remain under wraps, but like the “Concho” lineup, it captures the energy and legacy of the Puerto Rican musician’s appearance on U.S. football’s biggest stage.
Additionally, both collections mark the first time official NFL-licensed Super Bowl merchandise features Spanish translations of Super Bowl branding.
Bad Bunny is also expected to shine the spotlight on his original BADBO 1.0 design, his debut signature model with adidas Originals. There’s speculation about the mid-top sneaker surprise-releasing on Feb. 8 to commemorate his participation at the Super Bowl.
Stay tuned for more details. Bad Bunny and the NFL’s merch capsules are available for pre-order via Fanatics.com, NFLShop.com, NewEraCap.com, and elsupertazon.com. Limited availability will be offered at NFL Shop Presented by Visa at Super Bowl Experience Presented by Jersey Mike’s in San Francisco. Select product will also available on international NFL Shop sites.




