As Spielwarenmesse 2026 kicks off, Mattel is giving retailers and fans a peek behind the curtain at all of the KPop Demon Hunters toys, dolls, and collectibles on the way this year.
The KPop Demon Hunters American Girl dolls are available for preorder. | Source: Mattel
Headlining the show is the KPop Demon Hunters American Girl doll collection. Available for preorder, this lineup transforms Rumi, Mira, and Zoey into 18-inch dolls, each with their unique outfits, accessories, and attitudes from the Netflix film. Families can secure them now on americangirl.com, with shipping slated for later this year.
This Uno game is for the fans. | Source: Mattel
Kids can channel their inner idol with the Saja Boys. | Source: Mattel
HUNTR/X is stealing the spotlight with this Little People Collector Set. | Source: Mattel
Other Mattel brands are also showing little fans how it’s done, done, done. This fall, kids can grab two show-stopping Fisher-Price Little People Collector Sets: HUNTR/X, which includes the talented trio wearing their “Golden” apparel, and the Saja Boys, featuring Romance, Baby, Jinu, Abby, and Mystery, straight off the stage from “Soda Pop.” Fans can also grab a KPop Demon Hunters edition of Uno, complete with all-new artwork from the film and a special Wild Golden Honmoon card.
Add a little “Soda Pop” to kids’ style with Polly Pocket keychains. | Source: Mattel
Pop stars meet Polly Pocket. | Source: Mattel
For an extra tiny takedown, kids can rep their bias on their belts with Saja Boys and HUNTR/X Polly Pocket collectibles. The Saja Boys 5-Pack features micro versions of the heartthrobs — Jinu, Baby, Abby, Mystery, and Romance — with five soda can-inspired capsules and keychain clips. The Polly Pocket Tiny Capsule series includes five more dolls to hunt down: Rumi, Mira, and Zoey in personalized ramyeon cup charms, Manager Bobby in a HUNTR/X light wand, plus animal companions hidden in a potted plant.
Bring HUNTR/X home with these fashion dolls. | Source: Mattel
These glamorous gals sing “Golden.” | Source: Mattel
Are you ready for a takedown? | Source: Mattel
This duo pack features Jinu and Rumi locked in battle. | Source: Mattel
Fans’ shelves can shine like they’re born to be with an assortment of action figures and collectible dolls. In addition to the previously announced HUNTR/X fashion dolls, kids can also grab a Jinu doll wearing his bright and bubbly “Soda Pop” outfit, a trio of HUNTR/X dolls that jam out to “Golden,” and Rumi rocking her battle gear, her shimmering Four Tiger Sword at her hip. Saja Boys stans and HUNTR/X heads can both collect their favorite band members as 6-inch-scale action figures, or duel it out with a duo pack of Rumi and Jinu in their finale ‘fits.
Hunt down all the mystery figures. | Source: Mattel
The Hello Friend Mini Reveal Assortment includes 13 characters to collect. | Source: Mattel
Lastly, the collection includes two series of surprise boxes. The For the Fans Pack Assortment stars beloved characters from the film — such as Rumi, Mira, Zoey, Jinu, Baby, Derpy Tiger, Sussie, and a rare chase figure — all equipped with their iconic attire and accessories. Fans can discover even more golden goodies with the Hello Friend Mini Reveal Assortment, which includes 13 mystery characters to collect, each with its own themed charm and keychain clip.
Mattel’s KPop Demon Hunters collection will start rolling out onto shelves later this fall, with more product reveals to come throughout the year. For more information, visit mattel.com.
AMERICAN GIRL X KPOP DEMON HUNTERS HUNTR/X DOLLS
HUNTR/X is getting the American Girl treatment with this collection of 18-inch dolls. Each doll is wearing the outfits seen at the beginning of KPop Demon Hunters and comes with the girls’ iconic weapons and their Norigae tassel charms. Rumi, Mira, and Zoey are available for preorder now and are expected to ship in November.
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UNO KPOP DEMON HUNTERS
This KPop Demon Hunters take on the classic game features cards with beloved characters, including HUNTR/X, the Saja Boys, and Bobby, as well as a Wild Golden Honmoon card.
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POLLY POCKET X SAJA BOYS 5-PACK
Kids can carry their Saja Boys bias around with these micro collectibles. This set comes with Jinu, Abby, Baby, Mystery, and Romance, each of which can be stored in a soda pop keychain.
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KPOP DEMON HUNTERS POLLY POCKET TINY CAPSULE
Carry around your fave KPop Demon Hunters character with these iconic Polly Pocket capsules. There are five collectibles to choose from: Rumi, Mira, or Zoey in their custom ramyeon cups, Derpy Tiger and Sussie Bird in a potted plant, and Manager Bobby in a HUNTR/X light stick.
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KPOP DEMON HUNTERS CORE FASHION DOLLS
Show the rest of your doll collection how it’s done, done, done with this collection of KPop Demon Hunters fashion dolls. This lineup of dolls features Rumi, Mira, and Zoey dressed up for their opening performance and the Saja Boys’ Jinu dressed up in his “Soda Pop” outfit.
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KPOP DEMON HUNTERS SINGING FASHION DOLLS
These singing fashion dolls are a golden addition to your collection. Rumi, Mira, and Zoey are each wearing their outfits from their iconic “Golden” performance and sing the song like they’re born to be.
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KPOP DEMON HUNTERS HUNTR/X BATTLE RUMI DELUXE FASHION DOLL
This deluxe fashion doll is ready for the takedown. This Rumi doll is fully articulated and decked out in her black demon-hunting apparel, complete with her Four Tiger Sword.
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KPOP DEMON HUNTERS RUMI & JINU FINAL BATTLE ACTION FIGURE 2-PACK
Recreate the iconic final battle of KPop Demon Hunters with this action figure duo featuring Rumi and Jinu. Each figure has more than 18 points of articulation and comes with two accessories. Rumi comes with her Four Tiger Sword and a HUNTR/X light stick, and Jinu comes with his guitar and a Saja Boys light…
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KPOP DEMON HUNTERS FOR THE FANS PACK ASSORTMENT
Unwrap these mystery collectibles to find a surprise character. Fans can reveal Rumi, Zoey, or Mira in their “How It’s Done” outfits, Jinu or Baby Saja in their “Soda Pop” outfits, or Derpy Tiger and Sussie Bird with a potted plant.
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KPOP DEMON HUNTERS HELLO FRIEND MINI REVEAL ASSORTMENT
Bring the world of KPop Demon Hunters wherever you go with these mini collectible keychains. There are 13 figures to collect, including HUNTR/X, Manager Bobby, the Saja Boys, and more.
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