The products Subban and Kravitz opened were Allure Hockey, which is one of Upper Deck’s two annual chrome releases in hockey (along with O-Pee-Chee Platinum) and Black Diamond.
Chase cards in Allure include Blue Line and Blue Line autograph parallels numbered to 35, Purple Diamond and Purple Diamond autograph parallels numbered to 10, and 1-of-1 Golden Treasures and Golden Treasures autograph parallels. Each box contains at least eight rookie cards, and one autograph or Doubloons (all-gold foilboard) card. The latest edition of Allure also includes the all-new Impressions set. This is a 10-card original art set featuring superstars and superstars in the making.
Black Diamond has numerous numbered and autograph cards to chase, including of rookies Matthew Schaefer, the No. 1 pick by the New York Islanders in the 2025 NHL Draft, and Montreal Canadiens forward Ivan Demidov, and NHL legends Wayne Gretzky, Gordie Howe and Henrik Lundqvist among others. There are also Hockey History Patches and Captain Patches to chase.
“Hockey’s my favorite sport. I grew up a huge Islanders fan, season ticket holder, so the game’s been something I’ve been close to for a long time,” Kravitz said. “For me, I’m as excited to open boxes as I’ve been in a long time because I’m chasing an Islanders top pick, the chase of the product is Schaefer. And being able to chase an Islander who looks like he’s going to be the face of the League (is exciting as a fan).”
Kravitz didn’t have to wait long to get a Schaefer card. It was in one of Subban’s packs, but the two later orchestrated a trade.
“A lot of fans don’t get to meet their favorite player, so to have a card and then potentially be able to meet that person someday,” Subban said. “I always remember when I met Mats Sundin for the first time, and he handed me a broken stick when I was at Maple Leaf Gardens watching him practice, like, you know, just to be able to have a piece of it. And hockey cards, we know this. It’s cards and sports, it’s part of tradition, part of the culture, and for me, to see people invest in it and elevate the product is giving a better product to the fans. And I think the players appreciate it too.”
