Game Plan. Best Ever ‘88. Own the Podium. The messaging from the Canadian government’s Olympic high-performance sport initiatives over the past 50 years makes the stakes clear: winning is important.
Gone are the days of Canadian athletes being satisfied with simply making it to the Olympics. An expectation of excellence now pervades the Olympic program. Athletes are considered ambassadors of their countries and symbols of national pride.
This year in Italy, that expectation will be front and centre amid recent geopolitical tensions. It’s no wonder the new slogan is one that evokes unity and patriotism: “We Are All Team Canada.”
While there is little doubt that all Olympic athletes are expected to play and perform under pressure, Canada’s historical successes at the Winter Games have created heightened expectations. The country set a record for the most gold medals won by a host nation at a single Winter Olympics with 14 in Vancouver in 2010.
When I ask my undergraduate students which Canadian athletes they believe feel the most pressure to win gold at the Olympics, most say hockey, though that may be too simple an answer.
Curling hopefuls
It is certainly true that Canadians expect strong results from men’s and women’s hockey teams, and for good reason. Canada is the most successful ice hockey nation in Olympic history, with 23 medal wins.
Yet many Canadian hockey fans recognize the strength of other hockey nations. Canadians both love and loathe the Swedes, Finns, Slovaks, Czechs and Americans that play for their National Hockey League teams. A loss to those players and those teams is devastating, but explicable.
Skip Rachel Homan delivers a rock during Canadian Olympic curling trials finals action against Team Black in Halifax on Nov. 28, 2025.
THE CANADIAN PRESS/Darren Calabrese
Curling presents a different story. Here, expectations are clear: gold medals. Casual Olympic viewers may not realize that Scots and Swiss make up the top-three men’s curling rinks in the world, and the Swiss women have won two of the last four World Championships.
That said, Canada’s teams are formidable. The men’s rink, led by Brad Jacobs, won gold in 2014 in Sochi, and the women’s rink, led by Rachel Homan, is currently ranked No. 1 in the world. Far from a golden fait accompli, Canada’s curlers are among the most heavily scrutinized athletes heading to Milan Cortina.
Speed skating hopefuls
Canada has realistic medal potential in both short-track and long-track speed skating. Laurent Dubreuil is a defending silver medallist in the 1000m and finished fourth in the 500m in Beijing 2022.
Ivanie Blondin and Isabelle Weidemann are members of the defending gold medallist Team Pursuit team and silver medallists in other distances. The Team Pursuit event is among the most exciting long-track events at the Olympics and certainly worth circling on the viewing calendar.
Team Canada, led by Isabelle Weidemann, with Valerie Maltais centre and Ivanie Blondin, competes during the speedskating women’s team pursuit semifinals at the 2022 Winter Olympics in 2022 in Beijing.
(AP Photo/Sue Ogrocki)
On short track, the location of some of the highest drama and most intense finishes at every Olympics, Canada has some serious medal potential with a full complement of 10 skaters headed to Milan.
The women’s team features four-time Olympic medallist Kim Boutin, who will compete at her third consecutive Olympic Winter Games. Boutin received medals in all three women’s individual events at PyeongChang 2018 and later added bronze in the 500m at Beijing 2022. Over the past decade, she has earned 17 medals at the ISU World Short Track Championships and two more world titles at the 2025 Championships, winning gold in the women’s 3000m relay and the mixed relay.
Freestyle skiing hopefuls
Many Canadians might assume speed skating has produced the most medals for Canada over the years. Speed skating accounts for 23 total events between short and long-track at this year’s Olympics, and Canada won their first speed skating medal in 1932.
However, despite it only being added as a full medal sport in 1992, Canada has won 30 total medals in a different sport, including the distinction of Canada’s first home gold medal won by Alexandre Bilodeau in 2010: freestyle skiing.
Alexandre Bilodeau during his moguls final run at the Vancouver 2010 Olympics.
(AP Photo/Mark J. Terrill)
Equal parts agility and artistry, freestyle skiing is definitely one of Games’ most beguiling and exhilarating watches.
Comprised of eight separate disciplines, Canada has numerous medal threats, headlined by “greatest mogul skiier of all time” Mikaël Kingsbury, fresh off of a Jan. 10 victory in men’s moguls at Val St. Côme, marking a staggering 100 career World Cup victories for the skier.
And then, there’s hockey.
Ice hockey hopefuls
The centre of the women’s hockey is a binary system: two stars bound together, their combined gravity ordering the remaining planets, paling in size and importance to their suns.
This year marks a new era, as professional women’s players will compete for the first time at the Olympics, following the establishment of the Professional Women’s Hockey League.
Since 1990, only one team other than Canada and the U.S. — Finland in 2019 — has reached the Ice Hockey World Championships gold medal game. Canada won bronze that year.
Gold medallists in five of seven previous Olympics, the Canadian women’s team enters as a slight underdog this year, with Team USA defending their World Champion title.
Given the storied history of these two teams and the heightened tension currently between the two nations, their matchup will assuredly be among the most exciting 60 minutes played this year.
On the men’s side, a long, protracted wait is over: NHL players return to the Olympics. Canadian captain Sidney Crosby will be aiming for his third Olympic gold.
Canada forward Mitch Marner celebrates his game-winning overtime goal over Sweden with teammates, from left to right, Nathan MacKinnon, Sidney Crosby, Josh Morrissey and Cale Makar during the 4 Nations Face-Off tournament in Montréal in February 2025.
THE CANADIAN PRESS/Christinne Muschi
Alongside the return of pro talent comes a familiar source of tension for Canadian hockey fans: consternation around goaltending.
Canada remains one of the tournament’s favourites, shimmering with a galaxy of superstars on forward and defence, yet persistent concerns over net-minding continue to fuel doubt among some fans.
No shortage of Olympic hopefuls
There are many more medal hopefuls for Team Canada heading into Milan Cortina, from alpine skiiers and ski cross athletes to snowboarding, figure skating and freestyle skiing.
But simply taking in the Games when possible can be a rewarding experience in and of itself.
While cynicism and skepticism towards the International Olympic Committee and Olympic movement are certainly warranted, the Winter Olympics will provide the opportunity for Canadian athletes to achieve global sporting excellence.
While we know that pressure creates diamonds, these athletes may soon prove that it can produce gold, too.
