Ice dancers Evan Bates and Madison Chock in the Ralph Lauren opening ceremony uniforms.Photo: Courtesy of Ralph Lauren
Ralph Lauren for Team USA
For its 10th consecutive Winter Olympics outfitting the United States delegation, Ralph Lauren delivers ceremonial uniforms that emphasize heritage craftsmanship. The Opening Ceremony ensembles pair a winter-white wool coat featuring classic wooden toggle closures, with a knit sweater with American flag intarsia and and tailored trousers. The Closing Ceremony look will lean into sporty, graphic color-blocked puffers and utilitarian layers that reinterpret vintage ski aesthetics via wool turtleneck sweaters and white utility pants. Accessories, including knit hats and suede alpine boots with red laces, round out the kits, which the brand describes as rooted in optimism and timeless American style: “Our design philosophy has always been about creating dreams and telling stories through style, and these uniforms, both timeless and modern, reflect the passion, optimism, and relentless pursuit of excellence that embody the American spirit,” noted David Lauren, Ralph Lauren’s chief branding and innovation officer, in a release.
Photo: J.Crew
J.Crew and Skims for U.S. Ski & Snowboard and Team USA
Both J.Crew and Skims have also joined the Olympic 2026 uniforms mix to put their distinctive stamps on Team USA’s off-mountain wardrobes. Thanks to J.Crew’s new three-year partnership with U.S. Ski & Snowboard, the vibe is pure alpine nostalgia and features a limited-edition collection of knitwear, fleece, loungewear, accessories, and outerwear, bringing the classic American prepster sensibility to après-ski pieces. Think: fair isle sweaters, brushed wool rollnecks, and cozy pullovers in navy, red and grey.
Meanwhile, Skims is extending its ongoing partnership with Team USA into Milano-Cortina with a fourth capsule collection centered on elevated basics and loungewear. The limited drop reimagines the brand’s buttery fabrics in red-white-and-blue palettes and flag motifs across sleepwear and base layers inspired by athletes’ pre- and post-competition routines.
