Opinions don’t matter — outcomes do. We ranked every Super Bowl ad based on how effective the spot was at driving consumer behaviors that are proven predictors of future sales, such as brand searches, website visits, and app downloads. Now, marketers can see which ads really delivered the results that will move their businesses forward.
Here’s how we did it: EDO’s Engagement Index (EI) score is based on the TV-driven engagement for the advertised brand or product that occurs immediately after airing. The EI for each ad is relative to the median-performing Super Bowl ad, which has a score of 100 (ads scoring >100 performed above average and ads scoring
