Ferrari has officially named its first all-electric vehicle: the Ferrari Luce. The Italian automaker unveiled parts of the interior design today in San Francisco, showcasing a cabin co-designed with Jony Ive’s creative collective LoveFrom that prioritizes physical controls over touchscreens.
Ferrari Luce interior revealed
“Luce” means “light” in Italian, and Ferrari says the name represents “electrification as a means, not an end.” The company has been working with LoveFrom — founded by former Apple design chief Sir Jony Ive and designer Marc Newson — for five years on every dimension of the car’s design.
We’ve been tracking Ferrari’s first EV since it was spotted testing near Maranello, and got our first look at the underlying technology when Ferrari unveiled it last October. Now we’re seeing what LoveFrom’s influence looks like inside the cabin.
The interior makes a deliberate statement against the large-touchscreen trend dominating EVs. Ferrari says it “defied the convention that electric cars must be dominated by large touchscreens,” instead prioritizing mechanical buttons, dials, toggles, and switches that are “intuitive and satisfying.”
Key interior highlights:
Steering wheel: A simplified three-spoke design inspired by iconic 1950s/60s Nardi wooden wheels. Made from 19 CNC-machined parts in 100% recycled aluminum, it weighs 400 grams less than a standard Ferrari wheel. Controls are organized into two modules echoing Formula One layouts.
Key and startup ritual: The key is made from Corning Fusion5 Glass with an E Ink display — an automotive first. Insert it into the dock, and the display switches from yellow to black while the cabin lights up in a “carefully choreographed sequence.”
Binnacle: Moves with the steering wheel for optimal viewing. Features two overlapping Samsung OLED displays with three cutouts revealing a second display behind — another world first. The ultra-light panel was custom-developed with Samsung Display engineers.
Control panel: Mounted on a ball-and-socket joint so it can orient toward either the driver or passenger. Includes a “multigraph” with three independent motors offering clock, chronograph, compass, and launch control modes.
Materials: 100% recycled aluminum alloy machined from solid billets, precision-milled Corning Fusion5 Glass throughout.
Screenshot
The full exterior reveal is scheduled for May 2026 in Italy.
Ferrari first confirmed the EV would launch in 2025 as one of six new vehicles that year, though the exterior reveal has slipped to this May. The company has said the electric supercar will cost over €500,000 ($535,000).
Electrek’s Take
This is only a partial reveal of the interior and I think I see where Ferrari is going here.
I was fairly impressed by the tech unveil last year. It looks like the Italian automaker is packing its first EV with the cutting-edge of battery-electric vehicle technology.
As for the interior design, I certainly can detect some Jony Ive Apple design language in there.
The packaging of the E Ink key, the moving binnacle, the multigraph chronograph, these are the kinds of details Apple under Ive was famous for.
With Ferrari buyers already warry of going electric, I think they will appreciate tactile controls over Tesla-style touchscreens. The philosophy here is clear: driving a Ferrari should feel special, and that means physical interactions you can’t replicate with a glass slab.
The five-year collaboration with LoveFrom also signals how seriously Ferrari is taking this transition. They didn’t just hire a design consultancy, they gave Ive’s team creative direction from the outset. For a brand as heritage-obsessed as Ferrari, that’s remarkable trust.
Expected at over half a million dollars, the Luce isn’t competing with Model S or Taycan. It’s competing with the idea that an electric Ferrari can still feel like a Ferrari. Based on what we’re seeing, they’ve at least nailed the interior.
As for the name, Luce, what do you think? I’m not sure about how it sounds in English, but I do like the meaning in Italian, which is “light” but it can also mean “electricity.” But I also did like the ‘Elettrica’ placeholder.
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