The ad marks the start of a comprehensive, multi-channel rollout of the More Human brand across platforms and touchpoints throughout the year.
“The ad is an important reminder that even in a highly automated world, human experiences aren’t obsolete; they’re essential. The digital future should also be a human one,” said Tyrrell Schmidt, Global Chief Marketing Officer at TD.
As technology and AI reshape how people live, work and bank, everyday experiences can feel more complex and less personal.
“More Human introduces a truer expression of who we are: a bank built around people, powered by digital, and designed for real life,” Schmidt said.
“It reflects our belief that progress must serve people, and that kindness, compassion, and helpfulness aren’t extras – they’re who we are and what makes us human.”
A reimagined TD
The new brand platform marks the first time TD has unified under a single identity across Canada and the United States, reinforcing the Bank’s commitment to creating simpler, more intuitive experiences shaped around people’s needs.
By bringing both markets under one brand identity, the Bank has created a clearer, more consistent way to express who it is, how it shows up, and where it’s headed. It reflects how the Bank’s strategy, culture, and customer experience come together to deliver for clients in a digital-first world.
A core element of the brand refresh is the idea that banking at TD should be remarkably human and refreshingly simple — an ethos that was presented at the Bank’s 2025 Investor Day. The new brand represents a visible expression of TD’s strategy in action.
As part of the launch, TD also introduced an updated visual identity which includes a more dynamic, modern, and simplified look designed to feel simpler, warmer, and More Human.
