Cruz Beckham has caught everyone’s eye with a ‘wild’ new photoshoot (Picture: Dave Benett/Getty Images for Halcyon Gallery)
Cruz Beckham made a rather bold style choice to promote his new music.
The singer is 20, making him the youngest boy of Sir David Beckham and Victoria Beckham, as brothers Romeo and now-estranged Brooklyn are 23 and 26, respectively, while little sister Harper is 14.
Keen to achieve his own success outside the shadow of his famous family, however, the rising star is forging a steady music career, following more in his Spice Girls icon mum’s footsteps than his sporty dad’s football ones.
Cruz has already released two singles, Optics and Lick the Toad, with the help of Luke Pritchard from The Kooks.
He’s also performed a number of live gigs and is showing no signs of slowing down, with a new track on the way.
Taking to Instagram, where he boasts 2.3million followers, the aspiring indie rocker shared a poster to announce that his new tune, For Your Love, is available to pre-save ahead of its release on February 13.
The 20-year-old’s promo for his new single features some NSFW imagery (Picture: Instagram/Cruz Beckham)
He poses in tiny swimming shorts on a boat (Picture: Instagram/Cruz Beckham)
To say the artwork used was eye-catching would be an understatement, as the image shows a close-up of the performer’s lower body, posing with a hand on his hip while wearing a tiny pair of blue swimming trunks.
The pic seems to be in reference to when Cruz went viral last August, as paparazzi snapped him wearing the same swimwear while holidaying on a yacht on the Amalfi Coast.
‘Cruz Beckham is coming on February 13th… are you?’, the text alongside the new NSFW photoshoot reads, with a second slide featuring a QR code for the single, urging fans to ‘call [him] if you’re lookin’ for some fun’.
In his caption, Cruz added: ‘FOR YOUR LOVE PRESAVE NOW IS AVAILABLE! starting tomorrow there are about 250 of these posters all over london. Scan the code to get a sneak peak. 😉 and the first 15 people to send me a photo with the poster and presave done might also get a little extra surprise.’
‘I can’t wait for this song to be yours,’ he concluded with excitement.
While the release of new music is undoubtedly a milestone for Cruz, the comments section was flooded with responses to one thing in particular.
Cruz’s girlfriend, Jackie Apostel, 30, has proudly shown her support (Picture: Karwai Tang/WireImage)
The fellow musician snapped some of the posters out in London (Picture: Instagram)
‘The boy learned MARKETING 😂’, joked @raoni.ferrerira.
‘Is this ONLYFANS 😂’, quipped @stevenlewisbarrett1973.
‘Cruz is THE moment 🔥🔥🔥’, wrote @felipemanrikez, while @steve_slats added: ‘Love the budgie smugglers Cruz 🤪’
Another, @lizzie._moreno, cheekily asked Cruz’s tagged girlfriend, Jackie Apostel: ‘how do you feel about the posters 😂’, to which Cruz teased back that it was a joint creative effort: ‘she made em 😂’
Indeed, Jackie has been vocal in supporting her boyfriend, sharing a snap of the posters she spotted in the capital and gleefully commenting, ‘One week!!’ under his pics.
But while the songwriter and producer, 30, who has been dating Cruz for two years, was affectionate with her feedback, older brother Romeo took the classic sibling approach by commenting two crying laughing faces.
Mum Victoria has been incredibly vocal with her support for Cruz… while Brooklyn stays away (Picture: AFP via Getty Images)
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Still, we have no doubt he’ll be in the crowd cheering his little bro on when he hits the road later this month.
Cruz and his band, The Breakers, will begin their first tour on February 25 in Birmingham, playing dates across the UK and other parts of Europe through to March 27, finishing with an already sold-out gig in London’s Courtyard Theatre.
After announcing the run of live shows, Cruz was inundated with hyped-up comments from his famous fam.
‘We r all so proud of u Cruz ❤️’, commented Victoria, who added following the announcement of a new date: ‘We can’t wait!!!! I want the merch!!!! It’s sooo good!! X’
Noticeably absent from any cheerleading, however, is Brooklyn, who recently set the cat amongst the pigeons by issuing a scathing takedown of his parents and siblings.
At the start of the year, the budding chef penned a bombshell statement on his Instagram Story, claiming his parents have been ‘controlling’ him from a young age and ‘disrespecting’ wife Nicola Peltz, 30, since the start of their relationship.
He further declared that he ‘does not wish to reconcile’ with his mum and dad, a point he’s making clearer by covering up some of his many tattoos dedicated to them, and that his focus is on his marriage and own future kids.
In the statement, he also mentioned his two younger brothers, claiming they were ‘sent to attack [him] on social media’ with digs before they ‘ultimately blocked [him] out of nowhere this last summer’.
Neither Cruz nor Romeo has publicly responded to Brooklyn’s remarks, but the Beckhams have continued to put on a united front as a family unit.
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