Cathay and eSIM provider Airalo have teamed up to provide preferentially priced eSIMs to Cathay Pacific travellers, with members earning 100 Asia Miles for every eSIM purchased.
Under the agreement, customers can purchase Airalo eSIMs at discounted rates while earning miles that can be redeemed for flights, upgrades, hotels, dining and other lifestyle rewards.
Cathay travellers can now earn Asia Miles on Airalo eSIM purchases
The partnership links digital connectivity with loyalty benefits, allowing travellers to secure mobile data before departure and avoid physical SIM cards or international roaming charges.
According to Kaleido Intelligence (2024), half of all smartphones are expected to support eSIM technology by 2028. The travel eSIM segment is projected to grow by 500 per cent between 2023 and 2028, reflecting rising demand for flexible and lower-cost connectivity options.
Airalo’s eSIMs can be activated digitally, providing data access shortly after arrival at a destination. Customers can select data plans based on destination and length of stay.
Melvin Ng, senior director, APAC partnerships, Airalo, said: “Partnering with Cathay allows us to extend that promise to a broader community of travellers who value both connectivity and rewards. With just a few taps, travellers can stay connected anywhere in the world while enjoying the added bonus of earning Asia Miles along the way, making every trip even more rewarding.”
Jonathan Ng, head of customer travel & lifestyle, Southeast Asia & Oceania, Cathay, added: “Our partnership with Airalo (will offer) our customers meaningful benefits and added convenience wherever their travels take them.”
