Disney and Formula 1® Fuel the Magic for the 2026 Race Season

WEBTOON launches Mickey & Friends x Formula 1® comic series ahead of Australian Grand Prix 2026
Disney Store, Gentle Monster, a Trackside Range and More Global Licensees Deliver New Drops for 2026 Race Season
Ahead of the 2026 Formula 1® race season, Disney and Formula 1® are announcing the continuation of their multi-year “Fuel the Magic” collaboration, blending storytelling, racing culture and immersive fan experiences at Grand Prix weekends worldwide. Building on the momentum from the Las Vegas Grand Prix in November 2025, including Disney’s Mickey Mouse’s takeover of the Fountains of Bellagio, Disney and Formula 1® will kick-off this race seasons’ “Fuel the Magic” campaign with a racing-inspired content series at the Australian Grand Prix and then shift into high-gear at the Chinese Grand Prix, with more races planned throughout the 2026 race season. The campaign aims to bring fans original WEBTOON content, new branded products, and industry-leading entertainment designed to reflect the energy of each host city and the personalities of Disney’s Mickey & Friends.




